A data profile of the people who buy, follow and care about Boating in Australia — modelled from more than twelve digital signal sources. Boating has an estimated audience of 5,588,005 people in Australia.
Boating has an estimated audience of 5,588,005 people in Australia. 40.7% are female, 59.3% are male, average age 45.4. Top brand affinities: Motorboat, Refrigerator, Fishing, Luxury real estate, Stainless steel.
Top brand affinities include Motorboat, Refrigerator, Fishing, with strongest over-indexing on Motorboat (2.67× the country average).
Demographically, the Boating audience skews more male with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Need for Security.
The typical Boating fan in Australia is more male, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Motorboat.
The key figures that characterise the Boating profile in Australia.
40.7% are female, 59.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 45.4 |
| Estimated audience size | 5,588,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Boating audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 2.80× | ||
| 02 | Motorboat | Cars & Mobility | 2.67× | ||
| 03 | SailGP | Sports | 2.50× | ||
| 04 | Jet ski | Sports | 2.21× | ||
| 05 | Alpine skiing | Sports | 1.93× | ||
| 06 | Lawn mower | Home & Garden | 1.92× | ||
| 07 | Toyota Land Cruiser | Cars & Mobility | 1.91× | ||
| 08 | Toyota Hilux | Cars & Mobility | 1.91× | ||
| 09 | Outdoors | Travel & Leisure | 1.85× | ||
| 10 | Off-road vehicle | Cars & Mobility | 1.85× | ||
| 11 | Scuba diving | Travel & Leisure | 1.81× | ||
| 12 | Van | Cars & Mobility | 1.79× | ||
| 13 | Snorkeling | Sports | 1.75× | ||
| 14 | Standup paddleboarding | Sports | 1.75× | ||
| 15 | Photovoltaics | Home & Garden | 1.75× | ||
| 16 | Hardware store | Home & Garden | 1.61× | ||
| 17 | Luxury real estate | Business & Career | 1.58× | ||
| 18 | Refrigerator | Home & Garden | 1.57× | ||
| 19 | Stainless steel | Home & Garden | 1.56× | ||
| 20 | Fishing | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.29× | |
| Need for Security | CONSERVATISM | 1.22× | |
| Price Sensitivity | PREMIUM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Urban Lifestyle | OPEN | 0.85× | |
| Career Orientation | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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