A data profile of the people who buy, follow and care about Fishing in Australia — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 3,920,196 people in Australia.
The average Fishing fan in Australia is 44.0 years old, more male, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Boating, Motorhome, Spearfishing, with strongest over-indexing on Boating (1.52× the country average).
Demographically, the Fishing audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Fishing fan in Australia is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for Boating.
The key figures that characterise the Fishing profile in Australia.
42.5% are female, 57.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 44.0 |
| Estimated audience size | 3,920,196 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Fishing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~500K | 1.16× | |
| 02 | Queensland | ~1M | 1.07× | |
| 03 | Tasmania | ~90K | 1.07× | |
| 04 | South Australia | ~300K | 1.04× | |
| 05 | Northern Territory | ~40K | 1.03× | |
| 06 | New South Wales | ~1.5M | 0.96× | |
| 07 | Victoria | ~1M | 0.92× | |
| 08 | Australian Capital Territory | ~60K | 0.76× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 1.78× | ||
| 02 | Fishing techniques | Sports | 1.77× | ||
| 03 | Caravan (travellers) | Cars & Mobility | 1.73× | ||
| 04 | Spearfishing | Sports | 1.72× | ||
| 05 | Fishing tackle | Sports | 1.69× | ||
| 06 | Fishing rod | Sports | 1.62× | ||
| 07 | Trailer (vehicle) | Cars & Mobility | 1.61× | ||
| 08 | Motorhome | Cars & Mobility | 1.60× | ||
| 09 | Wrench | Home & Garden | 1.59× | ||
| 10 | Fishing line | Sports | 1.59× | ||
| 11 | Semi-trailer truck | Cars & Mobility | 1.59× | ||
| 12 | Angling | Sports | 1.57× | ||
| 13 | Drill | Home & Garden | 1.56× | ||
| 14 | Dump truck | Cars & Mobility | 1.56× | ||
| 15 | Online auction | Shopping | 1.55× | ||
| 16 | Toyota Hilux | Cars & Mobility | 1.54× | ||
| 17 | Excavator | Cars & Mobility | 1.53× | ||
| 18 | Off-road vehicle | Cars & Mobility | 1.53× | ||
| 19 | Boating | Travel & Leisure | 1.52× | ||
| 20 | RV park | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.09× | |
| DIY Mentality | THRILL | 1.06× | |
| Sustainability | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.79× | |
| Career Orientation | POWER | 0.80× | |
| Early Adopter Mentality | POWER | 0.80× |
Fishing has an estimated audience of 3,920,196 people in Australia, concentrated in New South Wales and Victoria.
42.5% of Fishing fans are female, 57.5% are male, with an average age of 44.0 years.
Fishing fans show strongest brand affinity for Boating (1.52×), Motorhome (1.6×), and Spearfishing (1.72×) over the country average.
Fishing fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Motorhome (1.6×), Spearfishing (1.72×), Wild fisheries (1.78×), and Fishing tackle (1.69×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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