A data profile of the people who buy, follow and care about Fishing in Indonesia — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 2,784,359 people in Indonesia.
The average Fishing fan in Indonesia is 37.4 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Bawal, Creative Commons, Wild fisheries, with strongest over-indexing on Bawal (1.51× the country average).
Demographically, the Fishing audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Fishing fan in Indonesia is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Bawal.
The key figures that characterise the Fishing profile in Indonesia.
29.5% are female, 70.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 37.4 |
| Estimated audience size | 2,784,359 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide Fishing audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
Where the Fishing audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~200K | 2.96× | |
| 02 | West Nusa Tenggara | ~60K | 1.79× | |
| 03 | Jakarta | ~300K | 1.28× | |
| 04 | Riau Islands | ~40K | 1.21× | |
| 05 | Banten | ~100K | 1.18× | |
| 06 | North Sulawesi | ~40K | 1.17× | |
| 07 | Central Kalimantan | ~30K | 1.17× | |
| 08 | Special Region of Yogyakarta | ~50K | 1.13× | |
| 09 | East Kalimantan | ~50K | 1.11× | |
| 10 | West Kalimantan | ~40K | 1.09× | |
| 11 | Central Sulawesi | ~30K | 1.08× | |
| 12 | Bangka-Belitung Islands | ~10K | 1.08× | |
| 13 | North Kalimantan | ~8K | 0.96× | |
| 14 | South Kalimantan | ~30K | 0.95× | |
| 15 | East Java | ~300K | 0.94× | |
| 16 | South Sumatra | ~60K | 0.93× | |
| 17 | Central Java | ~200K | 0.92× | |
| 18 | West Papua | ~8K | 0.92× | |
| 19 | Lampung | ~50K | 0.91× | |
| 20 | Southeast Sulawesi | ~20K | 0.91× | |
| 21 | West Java | ~400K | 0.90× | |
| 22 | Gorontalo (disambiguation)(2) | ~10K | 0.90× | |
| 23 | Papua (province) | ~10K | 0.87× | |
| 24 | West Sulawesi | ~10K | 0.87× | |
| 25 | East Nusa Tenggara | ~30K | 0.86× | |
| 26 | Jambi | ~30K | 0.85× | |
| 27 | Maluku | ~10K | 0.84× | |
| 28 | South Sulawesi | ~70K | 0.82× | |
| 29 | Riau | ~50K | 0.81× | |
| 30 | Bengkulu | ~20K | 0.81× | |
| 31 | North Maluku | ~8K | 0.79× | |
| 32 | North Sumatra | ~100K | 0.78× | |
| 33 | West Sumatra | ~30K | 0.68× | |
| 34 | Aceh | ~30K | 0.68× |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essen | Travel & Leisure | 3.04× | ||
| 02 | Fish trap | Video / Board Game | 2.30× | ||
| 03 | Wild fisheries | Travel & Leisure | 2.20× | ||
| 04 | Fishing techniques | Sports | 2.18× | ||
| 05 | Spearfishing | Sports | 2.17× | ||
| 06 | Fishing bait | Pets & Animals | 1.95× | ||
| 07 | du | Technology & Electronics | 1.79× | ||
| 08 | MK | Music & Radio | 1.76× | ||
| 09 | Chuuk Lagoon | Travel & Leisure | 1.73× | ||
| 10 | Goldfish | Pets & Animals | 1.73× | ||
| 11 | Creative Commons | Technology & Electronics | 1.72× | ||
| 12 | KISS | Music & Radio | 1.64× | ||
| 13 | Fly fishing | Sports | 1.63× | ||
| 14 | Gado-gado | Food & Beverages | 1.60× | ||
| 15 | Data compression | Technology & Electronics | 1.59× | ||
| 16 | Goyang | Travel & Leisure | 1.58× | ||
| 17 | Slotomania - Slot Machines | Games | 1.55× | ||
| 18 | Seram Island | Travel & Leisure | 1.55× | ||
| 19 | Bawal | Fashion & Accessoires | 1.51× | ||
| 20 | PSS Sleman | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.20× | |
| Design Affinity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.43× | |
| Patriotism | CONSERVATISM | 0.43× | |
| Healthy Lifestyle | BALANCE | 0.46× |
Fishing has an estimated audience of 2,784,359 people in Indonesia, concentrated in West Java and Jakarta.
29.5% of Fishing fans are female, 70.5% are male, with an average age of 37.4 years.
Fishing fans show strongest brand affinity for Bawal (1.51×), Creative Commons (1.72×), and Wild fisheries (2.2×) over the country average.
Fishing fans in Indonesia are most concentrated in West Java (reach ~400K), Jakarta (reach ~300K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Fishing itself, the audience over-indexes on Creative Commons (1.72×), Wild fisheries (2.2×), Spearfishing (2.17×), and Slotomania - Slot Machines (1.55×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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