A data profile of the people who buy, follow and care about Bawal in Indonesia — modelled from more than twelve digital signal sources. Bawal has an estimated audience of 4,037,360 people in Indonesia.
Bawal has an estimated audience of 4,037,360 people in Indonesia. 64.3% are female, 35.7% are male, average age 32.5. Top brand affinities: Aston Villa F.C., Milk, Kebaya, Bank Negara Indonesia, Traveloka.
Top brand affinities include Aston Villa F.C., Milk, Kebaya, with strongest over-indexing on Aston Villa F.C. (4.18× the country average).
Demographically, the Bawal audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, Travelling.
The typical Bawal fan in Indonesia is more female, around 32.5 years old, with strong Quality Awareness tendencies and a notable affinity for Aston Villa F.C..
The key figures that characterise the Bawal profile in Indonesia.
64.3% are female, 35.7% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 32.5 |
| Estimated audience size | 4,037,360 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 35% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 7% |
The strongest cross-interests of the Bawal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modest Fashion | Fashion & Accessoires | 4.24× | ||
| 02 | Crystal Palace F.C. | Sports | 4.24× | ||
| 03 | Aston Villa F.C. | Sports | 4.18× | ||
| 04 | Cloth diaper | Kids & Family | 3.02× | ||
| 05 | GitHub | Internet & Social Media | 2.62× | ||
| 06 | Bank Negara Indonesia | Business & Career | 2.41× | ||
| 07 | Lottery | Games | 2.34× | ||
| 08 | FamilyMart | Shopping | 2.26× | ||
| 09 | Allkpop | Music & Radio | 2.26× | ||
| 10 | Milk | Food & Beverages | 2.21× | ||
| 11 | Kebaya | Fashion & Accessoires | 2.17× | ||
| 12 | Travel Blogger | Travel & Leisure | 2.17× | ||
| 13 | Fast fashion | Fashion & Accessoires | 2.17× | ||
| 14 | Scholarship | Kids & Family | 1.99× | ||
| 15 | Traveloka | Travel & Leisure | 1.82× | ||
| 16 | Cashback reward program | Shopping | 1.74× | ||
| 17 | Modern architecture | Arts & Culture | 1.74× | ||
| 18 | Business class | Travel & Leisure | 1.64× | ||
| 19 | Scooters | Cars & Mobility | 1.63× | ||
| 20 | Outerwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.45× | |
| Travelling | THRILL | 1.40× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.68× | |
| Early Adopter Mentality | POWER | 0.70× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bawal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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