A data profile of the people who buy, follow and care about Fishing in South Africa — modelled from more than twelve digital signal sources. Fishing has an estimated audience of 1,044,522 people in South Africa.
Fishing has an estimated audience of 1,044,522 people in South Africa. 45.7% are female, 54.3% are male, average age 39.6. Top brand affinities: Springbok, Boating, Wild fisheries, Spearfishing, Tractor.
Top brand affinities include Springbok, Boating, Wild fisheries, with strongest over-indexing on Springbok (1.61× the country average).
Demographically, the Fishing audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Fishing fan in South Africa is balanced, around 39.6 years old, with strong Social Media Usage tendencies and a notable affinity for Springbok.
The key figures that characterise the Fishing profile in South Africa.
45.7% are female, 54.3% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 39.6 |
| Estimated audience size | 1,044,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 24% |
of the worldwide Fishing audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 5.6% |
| United Kingdom | 4.1% |
The strongest cross-interests of the Fishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wild fisheries | Travel & Leisure | 3.11× | ||
| 02 | Fishing techniques | Sports | 2.96× | ||
| 03 | Spearfishing | Sports | 2.80× | ||
| 04 | Fishing line | Sports | 2.50× | ||
| 05 | Fishing rod | Sports | 2.45× | ||
| 06 | Angling | Sports | 2.43× | ||
| 07 | Fishing tackle | Sports | 2.37× | ||
| 08 | Fly fishing | Sports | 2.21× | ||
| 09 | Boating | Travel & Leisure | 1.73× | ||
| 10 | Nissan Navara | Cars & Mobility | 1.65× | ||
| 11 | Springbok | Sports | 1.61× | ||
| 12 | Toyota Land Cruiser | Cars & Mobility | 1.61× | ||
| 13 | Landman (oil worker) | Topic | 1.61× | ||
| 14 | Tractor | Cars & Mobility | 1.60× | ||
| 15 | Beeld | News | 1.60× | ||
| 16 | Ford Ranger (T6) | Cars & Mobility | 1.53× | ||
| 17 | Toyota Fortuner | Cars & Mobility | 1.52× | ||
| 18 | Cottage | Travel & Leisure | 1.52× | ||
| 19 | Glamping | Travel & Leisure | 1.52× | ||
| 20 | Fertilizer | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.97× | |
| Patriotism | CONSERVATISM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.67× | |
| Spirituality | BALANCE | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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