A data profile of the people who buy, follow and care about Boating in South Africa — modelled from more than twelve digital signal sources. Boating has an estimated audience of 1,103,356 people in South Africa.
Boating has an estimated audience of 1,103,356 people in South Africa. 45.9% are female, 54.1% are male, average age 40.1. Top brand affinities: Family car, Business class, Motorboat, Camping, High-net-worth individual.
Top brand affinities include Family car, Business class, Motorboat, with strongest over-indexing on Family car (2.13× the country average).
Demographically, the Boating audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
The typical Boating fan in South Africa is balanced, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Boating profile in South Africa.
45.9% are female, 54.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 40.1 |
| Estimated audience size | 1,103,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 25% |
of the worldwide Boating audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boat show | Travel & Leisure | 6.43× | ||
| 02 | Motorboat | Cars & Mobility | 5.74× | ||
| 03 | Ecotourism | Business & Career | 2.63× | ||
| 04 | Business class | Travel & Leisure | 2.50× | ||
| 05 | High-net-worth individual | Business & Career | 2.27× | ||
| 06 | Family car | Cars & Mobility | 2.13× | ||
| 07 | Sustainable energy | Home & Garden | 2.06× | ||
| 08 | City car | Cars & Mobility | 1.93× | ||
| 09 | Retail banking | Business & Career | 1.79× | ||
| 10 | First-time buyer | Shopping | 1.75× | ||
| 11 | Fishing | Sports | 1.73× | ||
| 12 | Theme parks | Travel & Leisure | 1.71× | ||
| 13 | Fast casual restaurants | Food & Beverages | 1.70× | ||
| 14 | Bedroom furniture | Home & Garden | 1.66× | ||
| 15 | Swimming | Sports | 1.61× | ||
| 16 | Pet food | Pets & Animals | 1.60× | ||
| 17 | Adventure travel | Travel & Leisure | 1.57× | ||
| 18 | Car rentals | Cars & Mobility | 1.55× | ||
| 19 | Innovation | Business & Career | 1.53× | ||
| 20 | Camping | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.97× | |
| Sustainability | BALANCE | 1.91× | |
| Quality Awareness | PREMIUM | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Tradition | CONSERVATISM | 0.62× | |
| Social Media Usage | JOY | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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