A data profile of the people who buy, follow and care about Boating in Poland — modelled from more than twelve digital signal sources. Boating has an estimated audience of 1,980,400 people in Poland.
Boating has an estimated audience of 1,980,400 people in Poland. 51.6% are female, 48.4% are male, average age 44.3. Top brand affinities: Cruises, Motorboat, Love & Sex, Fast food, Camping.
Top brand affinities include Cruises, Motorboat, Love & Sex, with strongest over-indexing on Cruises (2.73× the country average).
Demographically, the Boating audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Sustainability, Design Affinity.
The typical Boating fan in Poland is balanced, around 44.3 years old, with strong Sustainability tendencies and a notable affinity for Cruises.
The key figures that characterise the Boating profile in Poland.
51.6% are female, 48.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 44.3 |
| Estimated audience size | 1,980,400 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Boating audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.4% |
| Japan | 6.5% |
| Italy | 4.3% |
The strongest cross-interests of the Boating audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 5.00× | ||
| 02 | Love & Sex | Kids & Family | 3.04× | ||
| 03 | Retail banking | Business & Career | 2.82× | ||
| 04 | Cruises | Travel & Leisure | 2.73× | ||
| 05 | Alpine skiing | Sports | 2.33× | ||
| 06 | Romance novels | Literature | 1.91× | ||
| 07 | TripAdvisor | Travel & Leisure | 1.84× | ||
| 08 | Renovation | Home & Garden | 1.83× | ||
| 09 | Airbnb | Travel & Leisure | 1.76× | ||
| 10 | Business class | Travel & Leisure | 1.75× | ||
| 11 | Science fiction movies | Movies & TV | 1.73× | ||
| 12 | Adventure travel | Travel & Leisure | 1.73× | ||
| 13 | Deichmann | Shopping | 1.73× | ||
| 14 | Camping | Travel & Leisure | 1.72× | ||
| 15 | Fast food | Food & Beverages | 1.69× | ||
| 16 | Fiction books | Literature | 1.66× | ||
| 17 | Charity and causes | Business & Career | 1.64× | ||
| 18 | Bars | Travel & Leisure | 1.58× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 20 | Twitch | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.79× | |
| Design Affinity | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Individualism | JOY | 0.91× | |
| Convenience Orientation | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Boating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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