A data profile of the people who buy, follow and care about Alpine skiing in Poland — modelled from more than twelve digital signal sources. Alpine skiing has an estimated audience of 1,390,962 people in Poland.
Alpine skiing has an estimated audience of 1,390,962 people in Poland. 47.6% are female, 52.4% are male, average age 37.8. Top brand affinities: Backcountry skiing, Ski resort, Winter sport, Ski touring, Freestyle skiing.
Top brand affinities include Backcountry skiing, Ski resort, Winter sport, with strongest over-indexing on Backcountry skiing (11.17× the country average).
Demographically, the Alpine skiing audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The typical Alpine skiing fan in Poland is balanced, around 37.8 years old, with strong Sustainability tendencies and a notable affinity for Backcountry skiing.
The key figures that characterise the Alpine skiing profile in Poland.
47.6% are female, 52.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 37.8 |
| Estimated audience size | 1,390,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Alpine skiing audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 13.4% |
| Germany | 8.9% |
The strongest cross-interests of the Alpine skiing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Backcountry skiing | Sports | 11.17× | ||
| 02 | Ski touring | Sports | 11.15× | ||
| 03 | Freestyle skiing | Sports | 10.48× | ||
| 04 | Nordic skiing | Sports | 10.41× | ||
| 05 | Jane Fonda | Movies & TV | 9.65× | ||
| 06 | Lindsey Vonn | Sports | 9.09× | ||
| 07 | Patagonia | Fashion & Accessoires | 9.01× | ||
| 08 | FIS Alpine Ski World Cup | Sports | 8.27× | ||
| 09 | Ski resort | Travel & Leisure | 7.00× | ||
| 10 | Tyrol (state) | Travel & Leisure | 6.25× | ||
| 11 | Winter sport | Sports | 5.44× | ||
| 12 | Snowboard | Sports | 5.05× | ||
| 13 | Extreme sport | Sports | 4.08× | ||
| 14 | Fishing reel | Sports | 3.73× | ||
| 15 | Outdoor recreation | Sports | 2.29× | ||
| 16 | Pets | Pets & Animals | 1.91× | ||
| 17 | Ryanair | Travel & Leisure | 1.78× | ||
| 18 | Reading | Literature | 1.70× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.76× | |
| Healthy Lifestyle | BALANCE | 1.62× | |
| Patriotism | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.47× | |
| Design Affinity | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Alpine skiing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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