A data profile of the people who buy, follow and care about Winter sport in Poland — modelled from more than twelve digital signal sources. Winter sport has an estimated audience of 1,862,429 people in Poland.
Winter sport has an estimated audience of 1,862,429 people in Poland. 46.9% are female, 53.1% are male, average age 39.5. Top brand affinities: Business class, Alpine skiing, Ski resort, First class travel, Apple TV.
Top brand affinities include Business class, Alpine skiing, Ski resort, with strongest over-indexing on Business class (5.25× the country average).
Demographically, the Winter sport audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Sports Activity.
The typical Winter sport fan in Poland is balanced, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Business class.
The key figures that characterise the Winter sport profile in Poland.
46.9% are female, 53.1% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.5 |
| Estimated audience size | 1,862,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 20% |
of the worldwide Winter sport audience comes from Poland.
| Country | Share |
|---|---|
| United States | 22.2% |
| Japan | 9.9% |
| Germany | 8.5% |
The strongest cross-interests of the Winter sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quadcopter | Technology & Electronics | 8.29× | ||
| 02 | Tesla Model X | Cars & Mobility | 8.17× | ||
| 03 | Activity tracker | Technology & Electronics | 7.16× | ||
| 04 | Wearable technology | Technology & Electronics | 6.30× | ||
| 05 | Alpine skiing | Sports | 5.44× | ||
| 06 | Hybrid electric vehicle | Cars & Mobility | 5.43× | ||
| 07 | Patagonia | Fashion & Accessoires | 5.32× | ||
| 08 | Business class | Travel & Leisure | 5.25× | ||
| 09 | Ski resort | Travel & Leisure | 5.13× | ||
| 10 | Apple TV | Movies & TV | 4.31× | ||
| 11 | First class travel | Travel & Leisure | 4.15× | ||
| 12 | Tesla Motors | Cars & Mobility | 4.06× | ||
| 13 | Apple Watch | Technology & Electronics | 3.64× | ||
| 14 | The North Face | Fashion & Accessoires | 3.27× | ||
| 15 | Aston Martin | Cars & Mobility | 2.93× | ||
| 16 | Bentley | Cars & Mobility | 2.91× | ||
| 17 | Maserati | Cars & Mobility | 2.78× | ||
| 18 | Smart device | Technology & Electronics | 2.35× | ||
| 19 | Kwestia Smaku | Food & Beverages | 2.03× | ||
| 20 | Rossmann | Shopping | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.88× | |
| Sports Activity | POWER | 1.74× | |
| Luxury Orientation | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Pet Ownership | JOY | 0.76× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Winter sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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