A data profile of the people who buy, follow and care about RV park in Australia — modelled from more than twelve digital signal sources. RV park has an estimated audience of 2,213,126 people in Australia.
The average RV park fan in Australia is 47.2 years old, balanced, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Victoria.
The key figures that characterise the RV park profile in Australia.
50.1% are female, 49.9% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 47.2 |
| Estimated audience size | 2,213,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide RV park audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.5% |
| Japan | 13.9% |
| Germany | 12.1% |
Where the RV park audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tasmania | ~70K | 1.52× | |
| 02 | Northern Territory | ~30K | 1.38× | |
| 03 | Western Australia | ~300K | 1.19× | |
| 04 | South Australia | ~200K | 1.10× | |
| 05 | Queensland | ~400K | 0.84× | |
| 06 | Australian Capital Territory | ~40K | 0.75× | |
| 07 | Victoria | ~300K | 0.52× | |
| 08 | New South Wales | ~400K | 0.47× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for RV park. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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