A data profile of the people who buy, follow and care about Spearfishing in Australia — modelled from more than twelve digital signal sources. Spearfishing has an estimated audience of 2,050,372 people in Australia.
Spearfishing has an estimated audience of 2,050,372 people in Australia. 35.1% are female, 64.9% are male, average age 45.0. Top brand affinities: Angling, Wikipedia, Motorboat, Dan Murphy's, Shimano.
Top brand affinities include Angling, Wikipedia, Motorboat, with strongest over-indexing on Angling (4.78× the country average).
Demographically, the Spearfishing audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
The typical Spearfishing fan in Australia is more male, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Angling.
The key figures that characterise the Spearfishing profile in Australia.
35.1% are female, 64.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 45.0 |
| Estimated audience size | 2,050,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Spearfishing audience comes from Australia.
| Country | Share |
|---|---|
| United States | 30.2% |
| Brazil | 5.2% |
| India | 4.8% |
The strongest cross-interests of the Spearfishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shimano | Cars & Mobility | 5.63× | ||
| 02 | Angling | Sports | 4.78× | ||
| 03 | Motorboat | Cars & Mobility | 3.76× | ||
| 04 | Jet ski | Sports | 3.42× | ||
| 05 | Scuba diving | Travel & Leisure | 2.98× | ||
| 06 | Lawn mower | Home & Garden | 2.73× | ||
| 07 | Wikipedia | Internet & Social Media | 2.61× | ||
| 08 | Air pollution | Health | 2.56× | ||
| 09 | Hair conditioner | Beauty & Wellness | 2.18× | ||
| 10 | Tabloid (newspaper format) | Literature | 1.95× | ||
| 11 | Solar energy | Home & Garden | 1.94× | ||
| 12 | Island | Travel & Leisure | 1.93× | ||
| 13 | Stainless steel | Home & Garden | 1.86× | ||
| 14 | Mixed martial arts | Sports | 1.76× | ||
| 15 | Fishing | Sports | 1.72× | ||
| 16 | Refrigerator | Home & Garden | 1.69× | ||
| 17 | Radio | Technology & Electronics | 1.67× | ||
| 18 | SUVs | Cars & Mobility | 1.65× | ||
| 19 | Ultimate Fighting Championship | Sports | 1.62× | ||
| 20 | Dan Murphy's | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.48× | |
| Creativity | OPEN | 0.69× | |
| Travelling | THRILL | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Spearfishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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