A data profile of the people who buy, follow and care about Apprenticeship in United Kingdom — modelled from more than twelve digital signal sources. Apprenticeship has an estimated audience of 6,496,164 people in United Kingdom.
The average Apprenticeship fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Institute of technology, Knowledge, Indeed.com, with strongest over-indexing on Institute of technology (4.17× the country average).
Demographically, the Apprenticeship audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Apprenticeship fan in United Kingdom is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Institute of technology.
The key figures that characterise the Apprenticeship profile in United Kingdom.
55.8% are female, 44.2% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.5 |
| Estimated audience size | 6,496,164 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 28% |
of the worldwide Apprenticeship audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 9.4% |
| Germany | 5.6% |
Where the Apprenticeship audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.75× | |
| 02 | England | ~5M | 1.74× | |
| 03 | Yorkshire and the Humber | ~800K | 1.46× | |
| 04 | North East | ~300K | 1.14× | |
| 05 | East Midlands | ~400K | 0.87× | |
| 06 | South East | ~700K | 0.81× | |
| 07 | East of England | ~500K | 0.78× | |
| 08 | Scotland | ~500K | 0.77× | |
| 09 | South West | ~400K | 0.77× | |
| 10 | Northern Ireland | ~100K | 0.52× | |
| 11 | North West | ~300K | 0.43× |
The strongest cross-interests of the Apprenticeship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Institute of technology | Business & Career | 4.17× | ||
| 02 | Vocational education | Business & Career | 2.16× | ||
| 03 | Knowledge | Business & Career | 2.07× | ||
| 04 | Adult education | Business & Career | 1.93× | ||
| 05 | Distance education | Business & Career | 1.85× | ||
| 06 | Professional development | Business & Career | 1.79× | ||
| 07 | Job interview | Business & Career | 1.79× | ||
| 08 | Indeed.com | Business & Career | 1.77× | ||
| 09 | Web conferencing | Technology & Electronics | 1.77× | ||
| 10 | Employment website | Business & Career | 1.75× | ||
| 11 | Academic degree | Business & Career | 1.67× | ||
| 12 | Employment agency | Business & Career | 1.66× | ||
| 13 | Secondary education | Kids & Family | 1.66× | ||
| 14 | Career development | Business & Career | 1.61× | ||
| 15 | Kinesiology | Health | 1.59× | ||
| 16 | Physical strength | Sports | 1.58× | ||
| 17 | Accounting | Business & Career | 1.58× | ||
| 18 | Job hunting | Business & Career | 1.54× | ||
| 19 | Health care provider | Health | 1.52× | ||
| 20 | College | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Patriotism | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| Sustainability | BALANCE | 0.99× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Apprenticeship has an estimated audience of 6,496,164 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
55.8% of Apprenticeship fans are female, 44.2% are male, with an average age of 43.5 years.
Apprenticeship fans show strongest brand affinity for Institute of technology (4.17×), Knowledge (2.07×), and Indeed.com (1.77×) over the country average.
Apprenticeship fans in United Kingdom are most concentrated in England (reach ~5M), Yorkshire and the Humber (reach ~800K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Apprenticeship itself, the audience over-indexes on Knowledge (2.07×), Indeed.com (1.77×), College (1.51×), and Job hunting (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Apprenticeship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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