A data profile of the people who buy, follow and care about Institute of technology in United Kingdom — modelled from more than twelve digital signal sources. Institute of technology has an estimated audience of 5,346,042 people in United Kingdom.
The average Institute of technology fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, Risk management, Political science, with strongest over-indexing on Wikipedia (7.94× the country average).
Demographically, the Institute of technology audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Institute of technology fan in United Kingdom is more female, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Institute of technology profile in United Kingdom.
57.3% are female, 42.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.5 |
| Estimated audience size | 5,346,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Institute of technology audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 8.4% |
| Germany | 5.0% |
Where the Institute of technology audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4M | 1.39× | |
| 02 | West Midlands | ~300K | 1.36× | |
| 03 | Yorkshire and the Humber | ~500K | 1.08× | |
| 04 | South West | ~500K | 1.05× | |
| 05 | Northern Ireland | ~200K | 1.03× | |
| 06 | South East | ~700K | 0.98× | |
| 07 | East Midlands | ~400K | 0.98× | |
| 08 | Wales | ~300K | 0.98× | |
| 09 | North East | ~200K | 0.97× | |
| 10 | East of England | ~500K | 0.94× | |
| 11 | Scotland | ~400K | 0.93× | |
| 12 | North West | ~500K | 0.91× |
The strongest cross-interests of the Institute of technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business intelligence | Business & Career | 11.40× | ||
| 02 | Data visualization | Technology & Electronics | 11.40× | ||
| 03 | Caixa Econômica Federal | Business & Career | 8.79× | ||
| 04 | Big data | Business & Career | 8.52× | ||
| 05 | Wikipedia | Internet & Social Media | 7.94× | ||
| 06 | Macau | Travel & Leisure | 6.51× | ||
| 07 | Python (programming language) | Technology & Electronics | 6.21× | ||
| 08 | Risk management | Business & Career | 6.08× | ||
| 09 | Data science | Business & Career | 5.75× | ||
| 10 | Gated community | Home & Garden | 5.60× | ||
| 11 | Political science | Business & Career | 5.53× | ||
| 12 | Investment management | Business & Career | 5.00× | ||
| 13 | Video editing | Technology & Electronics | 4.80× | ||
| 14 | Apprenticeship | Business & Career | 4.17× | ||
| 15 | Information security | Business & Career | 3.97× | ||
| 16 | Starter home | Home & Garden | 3.60× | ||
| 17 | Wealth management | Business & Career | 3.52× | ||
| 18 | Innovation | Business & Career | 3.07× | ||
| 19 | Breaking news | Movies & TV | 1.96× | ||
| 20 | Energy | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.65× | |
| Patriotism | CONSERVATISM | 2.37× | |
| Early Adopter Mentality | POWER | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.85× | |
| Price Sensitivity | PREMIUM | 0.85× | |
| Sports Activity | POWER | 0.89× |
Institute of technology has an estimated audience of 5,346,042 people in United Kingdom, concentrated in England and South East.
57.3% of Institute of technology fans are female, 42.7% are male, with an average age of 44.5 years.
Institute of technology fans show strongest brand affinity for Wikipedia (7.94×), Risk management (6.08×), and Political science (5.53×) over the country average.
Institute of technology fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Institute of technology itself, the audience over-indexes on Risk management (6.08×), Political science (5.53×), Investment management (5×), and Apprenticeship (4.17×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Institute of technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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