Institute of technology Audience in United States

Institute of technology has an estimated audience of 19,446,250 people in United States. 48.7% are female, 51.3% are male, average age 42.1. Top regions: California, Oregon, Florida. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, DeviantArt.

The average Institute of technology fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Florida. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the Institute of technology audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Institute of technology fans

Demographic split for Institute of technology audience in United States
MetricValue
Female48.7%
Male51.3%
Average age42.1
Estimated audience size19,446,250

Audience persona

The typical Institute of technology fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Institute of technology in United States
RegionReachAffinity
California12,778,2335.98×
Oregon1,697,5117.62×
Florida1,616,0141.23×
New York1,404,9311.29×
Texas789,6610.47×
New Jersey615,5901.24×
Illinois444,8740.69×
Washington427,0261.09×
Pennsylvania423,8510.65×
Massachusetts409,5281.07×
Georgia338,7630.57×
Wisconsin273,6580.94×
Virginia237,4190.5×
Arizona217,9280.55×
North Carolina213,4580.36×
Ohio186,0180.31×
Michigan174,5970.34×
Maryland173,5540.52×
Connecticut145,1220.74×
Tennessee136,4530.35×
Nevada129,2080.69×
Oklahoma124,2060.58×
Colorado122,3140.4×
Indiana114,7810.32×
Minnesota108,1450.39×
Louisiana100,3510.4×
South Carolina94,2440.32×
Mississippi90,2920.56×
Kentucky90,0700.37×
Missouri88,9300.28×
Alabama80,9570.3×
Arkansas80,2140.5×
West Virginia74,5400.82×
Alaska74,3861.79×
Utah73,1520.42×
Hawaii71,2350.85×
Rhode Island69,1911.12×
Kansas68,8500.45×
Idaho68,8340.71×
Delaware66,3891.24×
Iowa65,3630.41×
Montana64,8451.2×
South Dakota64,0041.42×
North Dakota62,3191.56×
New Hampshire61,4180.8×
Wyoming60,2992.09×
Nebraska60,1420.62×
New Mexico59,8280.61×
Maine59,2710.85×
Vermont58,3321.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Institute of technology audience
BrandAffinityCategory
Capital One16.85×Business & Career
Google Maps15.06×Internet & Social Media
Indeed.com14.83×Business & Career
CarGurus19.4×Cars & Mobility
DeviantArt16.02×Internet & Social Media
Aaron Rodgers14.39×Sports
AccuWeather14.4×Home & Garden
Circle K14.92×Shopping
Khan Academy17.79×Business & Career
Enterprise Rent-A-Car12.41×Cars & Mobility
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
ICloud18.48×Technology & Electronics
Beetlejuice9.13×Movies & TV
Diabetes mellitus awareness12.48×Health
Google News10.9×News
Diane Keaton11.28×Movies & TV
Billy Bob Thornton15.08×Movies & TV
Blake Lively15.83×Movies & TV
Kendra Scott15.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Institute of technology audience
TraitClusterScore
PatriotismCONSERVATISM4.32
Career OrientationPOWER1.9
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.44
IndividualismJOY1.38
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Institute of technology
CountryShare
United States30.7%
United Kingdom8.4%
Germany5.0%

See Institute of technology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Institute of technology have in United States?

Institute of technology has an estimated audience of 19,446,250 people in United States, concentrated in California and Oregon.

What is the gender split and age of Institute of technology fans?

48.7% of Institute of technology fans are female, 51.3% are male, with an average age of 42.1 years.

Which brands do Institute of technology fans like most?

Institute of technology fans show strongest brand affinity for Capital One (16.85×), Google Maps (15.06×), and Indeed.com (14.83×) over the country average.

Where do Institute of technology fans live in United States?

Institute of technology fans in United States are most concentrated in California (reach 12,778,233), Oregon (reach 1,697,511), and Florida (reach 1,616,014). These three regions account for the largest share of the active audience.

What other brands do Institute of technology fans also like?

Beyond Institute of technology itself, the audience over-indexes on Google Maps (15.06×), Indeed.com (14.83×), CarGurus (19.4×), and DeviantArt (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute of technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.