Rascasse Audience Intelligence

Institute of technology Audience in United States

A data profile of the people who buy, follow and care about Institute of technology in United States — modelled from more than twelve digital signal sources. Institute of technology has an estimated audience of 19,446,250 people in United States.

#1169among Topic in United States#191in Business & Career

The average Institute of technology fan in United States is 42.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Oregon, Florida.

Top brand affinities include Apprenticeship, Investment management, Web server, with strongest over-indexing on Apprenticeship (6.57× the country average).

Demographically, the Institute of technology audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Institute of technology fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Apprenticeship.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institute of technology profile in United States.

Audience size
19.4M
in United States
Gender
48.7%♀
51.3% male
Age
42.1
average years
Country rank
#1701
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institute of technology fans

48.7% are female, 51.3% are male, average age 42.1.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Institute of technology audience in United States
MetricValue
Female48.7%
Male51.3%
Average age42.1
Estimated audience size19,446,250
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Institute of technology audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4925%
50+24%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Institute of technology audience comes from United States.

Worldwide audience distribution share by country for Institute of technology
CountryShare
United States30.6%
United Kingdom8.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institute of technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Institute of technology fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~1.5M7.15×
02California~10M4.88×
03Florida~1.5M1.16×
04Vermont~40K1.15×
05Alaska~50K1.14×
06New York~1M1.13×
07South Dakota~50K1.11×
08New Jersey~500K1.08×
09North Dakota~40K1.06×
10Wisconsin~300K1.05×
11Rhode Island~60K1.05×
12Montana~60K1.05×
13Delaware~60K1.05×
14Washington~400K1.03×
15Massachusetts~400K1.02×
16West Virginia~90K0.98×
17Hawaii~80K0.98×
18New Hampshire~70K0.98×
19Maine~70K0.98×
20Idaho~90K0.95×
21Washington, District of Columbia~60K0.95×
22New Mexico~90K0.94×
23Mississippi~100K0.93×
24Nebraska~90K0.93×
25Arkansas~100K0.91×
26Connecticut~200K0.90×
27Nevada~200K0.90×
28Kansas~100K0.90×
29Oklahoma~200K0.89×
30Iowa~100K0.89×
31Louisiana~200K0.87×
32Kentucky~200K0.87×
33Utah~200K0.87×
34Alabama~200K0.86×
35South Carolina~200K0.84×
36Missouri~300K0.83×
37Indiana~300K0.81×
38Maryland~300K0.81×
39Minnesota~200K0.81×
40Illinois~500K0.80×
41Arizona~300K0.80×
42Tennessee~300K0.80×
43Colorado~200K0.79×
44Pennsylvania~500K0.78×
45Georgia~500K0.76×
46Virginia~400K0.76×
47Michigan~400K0.74×
48Ohio~400K0.72×
49North Carolina~400K0.72×
50Texas~1M0.66×
Fig. 06

Affinity by region

Affinity by region — Institute of technology, United States
0.66×1.00×7.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institute of technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institute of technology audience
#·InterestCategoryAffinity×
01ApprenticeshipBusiness & Career6.57×
02Public securityPolitics & Society4.84×
03Investment managementBusiness & Career4.61×
04Tom HardyMovies & TV4.57×
05Web serverTechnology & Electronics4.56×
06Information securityBusiness & Career3.89×
07Career developmentBusiness & Career3.52×
08Wealth managementBusiness & Career3.52×
09Employment agencyBusiness & Career3.26×
10Chat roomInternet & Social Media3.15×
11Master of Business AdministrationBusiness & Career3.03×
12Atlanta BravesSports2.96×
13Non-alcoholic beverageFood & Beverages2.84×
14Employment websiteBusiness & Career2.79×
15Rail transportTravel & Leisure2.25×
16Google DriveTechnology & Electronics1.98×
17PhilanthropyArts & Culture1.87×
18Planet FitnessSports1.80×
19UniversityBusiness & Career1.76×
20HappinessHealth1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institute of technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institute of technology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.37×
Career OrientationPOWER2.03×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institute of technology audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.36×
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institute of technology have in United States?

Institute of technology has an estimated audience of 19,446,250 people in United States, concentrated in California and Oregon.

02

What is the gender split and age of Institute of technology fans?

48.7% of Institute of technology fans are female, 51.3% are male, with an average age of 42.1 years.

03

Which brands do Institute of technology fans like most?

Institute of technology fans show strongest brand affinity for Apprenticeship (6.57×), Investment management (4.61×), and Web server (4.56×) over the country average.

04

Where do Institute of technology fans live in United States?

Institute of technology fans in United States are most concentrated in California (reach ~10M), Oregon (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Institute of technology fans also like?

Beyond Institute of technology itself, the audience over-indexes on Investment management (4.61×), Web server (4.56×), Career development (3.52×), and Happiness (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Institute of technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute of technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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