Institute of technology Audience in United States

Institute of technology logo

Institute of technology has an estimated audience of 19,446,250 people in United States. 48.7% are female, 51.3% are male, average age 42.1. Top regions: California, Oregon, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average Institute of technology fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Oregon, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (13.19× the country average). Demographically, the Institute of technology audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Institute of technology fans

Demographic split for Institute of technology audience in United States
MetricValue
Female48.7%
Male51.3%
Average age42.1
Estimated audience size19,446,250

Audience persona

The typical Institute of technology fan in United States is balanced, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Institute of technology in United States
RegionReachAffinity
California12,778,2335.98×
Oregon1,697,5117.62×
Florida1,616,0141.23×
New York1,404,9311.29×
Texas789,6610.47×
New Jersey615,5901.24×
Illinois444,8740.69×
Washington427,0261.09×
Pennsylvania423,8510.65×
Massachusetts409,5281.07×
Georgia338,7630.57×
Wisconsin273,6580.94×
Virginia237,4190.5×
Arizona217,9280.55×
North Carolina213,4580.36×
Ohio186,0180.31×
Michigan174,5970.34×
Maryland173,5540.52×
Connecticut145,1220.74×
Tennessee136,4530.35×
Nevada129,2080.69×
Oklahoma124,2060.58×
Colorado122,3140.4×
Indiana114,7810.32×
Minnesota108,1450.39×
Louisiana100,3510.4×
South Carolina94,2440.32×
Mississippi90,2920.56×
Kentucky90,0700.37×
Missouri88,9300.28×
Alabama80,9570.3×
Arkansas80,2140.5×
West Virginia74,5400.82×
Alaska74,3861.79×
Utah73,1520.42×
Hawaii71,2350.85×
Rhode Island69,1911.12×
Kansas68,8500.45×
Idaho68,8340.71×
Delaware66,3891.24×
Iowa65,3630.41×
Montana64,8451.2×
South Dakota64,0041.42×
North Dakota62,3191.56×
New Hampshire61,4180.8×
Wyoming60,2992.09×
Nebraska60,1420.62×
New Mexico59,8280.61×
Maine59,2710.85×
Vermont58,3321.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Institute of technology audience
BrandAffinityCategory
Goop13.19×Internet & Social Media
Governor of Michigan16.89×Politics & Society
Vocal harmony8.89×Music & Radio
Wok12.28×Food & Beverages
Grinch7.3×Movies & TV
Google Home10.64×Technology & Electronics
Hibachi12.71×Food & Beverages
Urban Outfitters2.98×Shopping
headspace13.99×Health
Cherish (group)15.21×Music & Radio
Grace Slick11.97×Music & Radio
Hipster12.97×Politics & Society
El Paso County, Colorado16.99×Travel & Leisure
Fairy godmother8.78×Literature
TV Fanatic12×Movies & TV
No Escape (1994 film)12.71×Movies & TV
Israel2.27×Travel & Leisure
Guitarist (magazine)11.97×Music & Radio
La Jolla9.38×Travel & Leisure
Kikar HaShabbat15.79×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Institute of technology audience
TraitClusterScore
PatriotismCONSERVATISM4.32
Career OrientationPOWER1.9
Need for SecurityCONSERVATISM1.44
Convenience OrientationPREMIUM1.44
IndividualismJOY1.38
Urban LifestyleOPEN1.37

Worldwide distribution

Worldwide audience distribution share by country for Institute of technology
CountryShare
United States30.7%
United Kingdom8.4%
Germany5.0%

See Institute of technology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Institute of technology have in United States?

Institute of technology has an estimated audience of 19,446,250 people in United States, concentrated in California and Oregon.

What is the gender split and age of Institute of technology fans?

48.7% of Institute of technology fans are female, 51.3% are male, with an average age of 42.1 years.

Which brands do Institute of technology fans like most?

Institute of technology fans show strongest brand affinity for Goop (13.19×), Governor of Michigan (16.89×), and Vocal harmony (8.89×) over the country average.

Where do Institute of technology fans live in United States?

Institute of technology fans in United States are most concentrated in California (reach 12,778,233), Oregon (reach 1,697,511), and Florida (reach 1,616,014). These three regions account for the largest share of the active audience.

What other brands do Institute of technology fans also like?

Beyond Institute of technology itself, the audience over-indexes on Governor of Michigan (16.89×), Vocal harmony (8.89×), Wok (12.28×), and Grinch (7.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Institute of technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.