A data profile of the people who buy, follow and care about Institute of technology in India — modelled from more than twelve digital signal sources. Institute of technology has an estimated audience of 3,105,892 people in India.
Institute of technology has an estimated audience of 3,105,892 people in India. 24.2% are female, 75.8% are male, average age 32.7. Top brand affinities: Apprenticeship, Psychology, Political science, Instant messaging, University.
Top brand affinities include Apprenticeship, Psychology, Political science, with strongest over-indexing on Apprenticeship (8.62× the country average).
Demographically, the Institute of technology audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Institute of technology fan in India is more male, around 32.7 years old, with strong Career Orientation tendencies and a notable affinity for Apprenticeship.
The key figures that characterise the Institute of technology profile in India.
24.2% are female, 75.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 32.7 |
| Estimated audience size | 3,105,892 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Institute of technology audience comes from India.
| Country | Share |
|---|---|
| United States | 30.6% |
| United Kingdom | 8.4% |
| Germany | 5.0% |
The strongest cross-interests of the Institute of technology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apprenticeship | Business & Career | 8.62× | ||
| 02 | Arrow | Movies & TV | 5.38× | ||
| 03 | 3D modeling | Technology & Electronics | 3.43× | ||
| 04 | Baskin-Robbins | Food & Beverages | 3.01× | ||
| 05 | Political science | Business & Career | 2.95× | ||
| 06 | Coursera | Business & Career | 2.75× | ||
| 07 | Psychology | Business & Career | 2.23× | ||
| 08 | GitHub | Internet & Social Media | 2.18× | ||
| 09 | Udemy | Business & Career | 2.15× | ||
| 10 | University | Business & Career | 2.08× | ||
| 11 | Mechanical engineering | Business & Career | 1.89× | ||
| 12 | True Detective | Movies & TV | 1.85× | ||
| 13 | Innovation | Business & Career | 1.69× | ||
| 14 | Hindustan | Politics & Society | 1.69× | ||
| 15 | Volunteering | Politics & Society | 1.66× | ||
| 16 | Anthropology | Business & Career | 1.66× | ||
| 17 | Passive income | Business & Career | 1.62× | ||
| 18 | Career development | Business & Career | 1.59× | ||
| 19 | Instant messaging | Internet & Social Media | 1.56× | ||
| 20 | Himalayas | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.55× | |
| Mindfulness | BALANCE | 1.51× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Institute of technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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