A data profile of the people who buy, follow and care about College in Australia — modelled from more than twelve digital signal sources. College has an estimated audience of 3,697,534 people in Australia.
The average College fan in Australia is 40.8 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include University, Educational technology, Career development, with strongest over-indexing on University (1.68× the country average).
Demographically, the College audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical College fan in Australia is more female, around 40.8 years old, with strong Community Orientation tendencies and a notable affinity for University.
The key figures that characterise the College profile in Australia.
61.8% are female, 38.2% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 40.8 |
| Estimated audience size | 3,697,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide College audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~90K | 1.10× | |
| 02 | Western Australia | ~500K | 1.07× | |
| 03 | South Australia | ~300K | 1.03× | |
| 04 | Tasmania | ~80K | 1.02× | |
| 05 | Northern Territory | ~40K | 1.02× | |
| 06 | Victoria | ~1M | 0.97× | |
| 07 | Queensland | ~800K | 0.92× | |
| 08 | New South Wales | ~1M | 0.83× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Teacher education | Business & Career | 1.93× | ||
| 02 | Distance education | Business & Career | 1.89× | ||
| 03 | Scholarship | Kids & Family | 1.80× | ||
| 04 | Undergraduate education | Business & Career | 1.75× | ||
| 05 | Bachelor's degree | Business & Career | 1.74× | ||
| 06 | Training and development | Business & Career | 1.74× | ||
| 07 | University | Business & Career | 1.68× | ||
| 08 | Classroom | Kids & Family | 1.68× | ||
| 09 | Professional development | Business & Career | 1.67× | ||
| 10 | Academic degree | Business & Career | 1.65× | ||
| 11 | International student | Business & Career | 1.65× | ||
| 12 | Literacy | Kids & Family | 1.65× | ||
| 13 | Career development | Business & Career | 1.64× | ||
| 14 | International English Language Testing System | Business & Career | 1.62× | ||
| 15 | Postgraduate education | Business & Career | 1.60× | ||
| 16 | Educational technology | Business & Career | 1.57× | ||
| 17 | Graduation | Business & Career | 1.54× | ||
| 18 | Secondary education | Kids & Family | 1.52× | ||
| 19 | Adult education | Business & Career | 1.51× | ||
| 20 | Ali Khamenei | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.19× | |
| Mindfulness | BALANCE | 1.13× | |
| Creativity | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.77× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.79× |
College has an estimated audience of 3,697,534 people in Australia, concentrated in New South Wales and Victoria.
61.8% of College fans are female, 38.2% are male, with an average age of 40.8 years.
College fans show strongest brand affinity for University (1.68×), Educational technology (1.57×), and Career development (1.64×) over the country average.
College fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~1M), and Queensland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Educational technology (1.57×), Career development (1.64×), Distance education (1.89×), and Academic degree (1.65×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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