A data profile of the people who buy, follow and care about College in Indonesia — modelled from more than twelve digital signal sources. College has an estimated audience of 3,166,700 people in Indonesia.
The average College fan in Indonesia is 34.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Web fiction, Campus, Faculty (division), with strongest over-indexing on Web fiction (1.83× the country average).
Demographically, the College audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical College fan in Indonesia is balanced, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Web fiction.
The key figures that characterise the College profile in Indonesia.
47.0% are female, 53.0% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 34.5 |
| Estimated audience size | 3,166,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide College audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~70K | 1.35× | |
| 02 | Jakarta | ~300K | 1.32× | |
| 03 | Bali | ~80K | 1.26× | |
| 04 | Banten | ~100K | 1.18× | |
| 05 | Central Kalimantan | ~30K | 1.14× | |
| 06 | South Sumatra | ~90K | 1.13× | |
| 07 | West Kalimantan | ~50K | 1.13× | |
| 08 | Riau Islands | ~40K | 1.13× | |
| 09 | East Kalimantan | ~60K | 1.11× | |
| 10 | North Sulawesi | ~40K | 1.10× | |
| 11 | East Java | ~400K | 1.09× | |
| 12 | West Java | ~500K | 1.06× | |
| 13 | South Kalimantan | ~40K | 1.06× | |
| 14 | Riau | ~80K | 1.04× | |
| 15 | Central Java | ~300K | 1.02× | |
| 16 | Lampung | ~70K | 1.01× | |
| 17 | West Nusa Tenggara | ~40K | 1.00× | |
| 18 | Bengkulu | ~30K | 1.00× | |
| 19 | Bangka-Belitung Islands | ~20K | 0.99× | |
| 20 | North Sumatra | ~100K | 0.97× | |
| 21 | South Sulawesi | ~90K | 0.97× | |
| 22 | Jambi | ~30K | 0.97× | |
| 23 | North Kalimantan | ~10K | 0.97× | |
| 24 | Southeast Sulawesi | ~20K | 0.96× | |
| 25 | Papua (province) | ~20K | 0.96× | |
| 26 | West Sumatra | ~50K | 0.95× | |
| 27 | West Papua | ~9K | 0.95× | |
| 28 | Gorontalo (disambiguation)(2) | ~10K | 0.93× | |
| 29 | West Sulawesi | ~10K | 0.93× | |
| 30 | Maluku | ~10K | 0.92× | |
| 31 | North Maluku | ~10K | 0.92× | |
| 32 | East Nusa Tenggara | ~30K | 0.91× | |
| 33 | Central Sulawesi | ~30K | 0.89× | |
| 34 | Aceh | ~40K | 0.83× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Master of Management | Business & Career | 3.89× | ||
| 02 | Health administration | Business & Career | 3.09× | ||
| 03 | Educational accreditation | Business & Career | 2.43× | ||
| 04 | Desire | Music & Radio | 2.40× | ||
| 05 | Tuition payments | Business & Career | 2.22× | ||
| 06 | Grammar | Kids & Family | 2.03× | ||
| 07 | Web fiction | Literature | 1.83× | ||
| 08 | Mathematics education | Kids & Family | 1.82× | ||
| 09 | Faculty (division) | Business & Career | 1.75× | ||
| 10 | Liam Gallagher | Music & Radio | 1.69× | ||
| 11 | Krisdayanti | Politics & Society | 1.68× | ||
| 12 | The Smiths | Music & Radio | 1.67× | ||
| 13 | Campus | Business & Career | 1.65× | ||
| 14 | Shift work | Business & Career | 1.65× | ||
| 15 | Alumnus | Business & Career | 1.64× | ||
| 16 | Public sector | Business & Career | 1.62× | ||
| 17 | Metroid | Games | 1.60× | ||
| 18 | Arranged marriage | Kids & Family | 1.56× | ||
| 19 | Credit union | Business & Career | 1.52× | ||
| 20 | Diploma | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.95× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Individualism | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Design Affinity | PREMIUM | 0.65× |
College has an estimated audience of 3,166,700 people in Indonesia, concentrated in West Java and East Java.
47.0% of College fans are female, 53.0% are male, with an average age of 34.5 years.
College fans show strongest brand affinity for Web fiction (1.83×), Campus (1.65×), and Faculty (division) (1.75×) over the country average.
College fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Jakarta (reach ~300K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Campus (1.65×), Faculty (division) (1.75×), Tuition payments (2.22×), and Educational accreditation (2.43×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.