A data profile of the people who buy, follow and care about College in South Africa — modelled from more than twelve digital signal sources. College has an estimated audience of 1,624,195 people in South Africa.
College has an estimated audience of 1,624,195 people in South Africa. 56.6% are female, 43.4% are male, average age 34.0. Top brand affinities: Vocational education, Internship, Diploma, Liberal arts college, Nelson Mandela Metropolitan University.
Top brand affinities include Vocational education, Internship, Diploma, with strongest over-indexing on Vocational education (2.04× the country average).
Demographically, the College audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Travelling, Spirituality.
The typical College fan in South Africa is more female, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Vocational education.
The key figures that characterise the College profile in South Africa.
56.6% are female, 43.4% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 34.0 |
| Estimated audience size | 1,624,195 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 15% |
of the worldwide College audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vocational school | Business & Career | 2.61× | ||
| 02 | Lyceum | Business & Career | 2.52× | ||
| 03 | Desire | Music & Radio | 2.33× | ||
| 04 | Liberal arts college | Arts & Culture | 2.18× | ||
| 05 | Health promotion | Health | 2.18× | ||
| 06 | Union College | Business & Career | 2.13× | ||
| 07 | Vocational education | Business & Career | 2.04× | ||
| 08 | Further education | Kids & Family | 1.91× | ||
| 09 | Recruit training | Business & Career | 1.82× | ||
| 10 | Educational accreditation | Business & Career | 1.80× | ||
| 11 | Academic certificate | Business & Career | 1.80× | ||
| 12 | Diploma | Business & Career | 1.77× | ||
| 13 | Part-time | Business & Career | 1.68× | ||
| 14 | Campus | Business & Career | 1.66× | ||
| 15 | Tertiary education | Business & Career | 1.61× | ||
| 16 | Tuition payments | Business & Career | 1.59× | ||
| 17 | Brazilian Portuguese | Politics & Society | 1.57× | ||
| 18 | Peruvian cuisine | Food & Beverages | 1.57× | ||
| 19 | Nelson Mandela Metropolitan University | Business & Career | 1.55× | ||
| 20 | Internship | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.10× | |
| Spirituality | BALANCE | 0.84× | |
| Patriotism | CONSERVATISM | 0.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.58× | |
| Healthy Lifestyle | BALANCE | 0.59× | |
| Patriotism | CONSERVATISM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.