A data profile of the people who buy, follow and care about College in Colombia — modelled from more than twelve digital signal sources. College has an estimated audience of 3,447,601 people in Colombia.
College has an estimated audience of 3,447,601 people in Colombia. 54.0% are female, 46.0% are male, average age 34.5. Top brand affinities: Vocational education, Distance education, Undergraduate education, Private school, Tertiary education.
Top brand affinities include Vocational education, Distance education, Undergraduate education, with strongest over-indexing on Vocational education (1.51× the country average).
Demographically, the College audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical College fan in Colombia is balanced, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Vocational education.
The key figures that characterise the College profile in Colombia.
54.0% are female, 46.0% are male, average age 34.5.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 34.5 |
| Estimated audience size | 3,447,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide College audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young professional | Business & Career | 2.34× | ||
| 02 | Trailer park | Cars & Mobility | 2.19× | ||
| 03 | EMILY's List | Politics & Society | 1.94× | ||
| 04 | Employment contract | Business & Career | 1.80× | ||
| 05 | American University | Business & Career | 1.78× | ||
| 06 | Mike Mills | Movies & TV | 1.78× | ||
| 07 | Distance education | Business & Career | 1.71× | ||
| 08 | Private school | Kids & Family | 1.65× | ||
| 09 | Scholarship | Kids & Family | 1.63× | ||
| 10 | Tertiary education | Business & Career | 1.59× | ||
| 11 | Visual Basic | Website / Newspaper / Magazine | 1.59× | ||
| 12 | Undergraduate education | Business & Career | 1.53× | ||
| 13 | Engineering geology | Business & Career | 1.52× | ||
| 14 | Vocational education | Business & Career | 1.51× | ||
| 15 | Project Management Institute | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.05× | |
| Risk Appetite | THRILL | 1.03× | |
| Individualism | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.60× | |
| Patriotism | CONSERVATISM | 0.94× | |
| Creativity | OPEN | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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