A data profile of the people who buy, follow and care about College in Malaysia — modelled from more than twelve digital signal sources. College has an estimated audience of 2,212,062 people in Malaysia.
The average College fan in Malaysia is 37.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Al Nassr FC, Anime & Cosplay, Pyton, with strongest over-indexing on Al Nassr FC (1.55× the country average).
Demographically, the College audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical College fan in Malaysia is balanced, around 37.1 years old, with strong Career Orientation tendencies and a notable affinity for Al Nassr FC.
The key figures that characterise the College profile in Malaysia.
50.6% are female, 49.4% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 37.1 |
| Estimated audience size | 2,212,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 14% |
of the worldwide College audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 6.1% |
| India | 4.4% |
Where the College audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~200K | 1.52× | |
| 02 | Kuala Lumpur | ~600K | 1.44× | |
| 03 | Selangor | ~900K | 1.42× | |
| 04 | Sarawak | ~200K | 1.23× | |
| 05 | Sabah | ~200K | 1.19× | |
| 06 | Johor | ~300K | 1.18× | |
| 07 | Perak | ~200K | 1.14× | |
| 08 | Negeri Sembilan | ~100K | 1.06× | |
| 09 | Malacca | ~80K | 1.00× | |
| 10 | Kedah | ~100K | 0.96× | |
| 11 | Pahang | ~100K | 0.93× | |
| 12 | Labuan | ~20K | 0.90× | |
| 13 | Perlis | ~30K | 0.85× | |
| 14 | Putrajaya | ~10K | 0.82× | |
| 15 | Kelantan | ~80K | 0.79× | |
| 16 | Terengganu | ~70K | 0.76× |
The strongest cross-interests of the College audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Legal education | Business & Career | 3.21× | ||
| 02 | Newcastle University | Business & Career | 2.86× | ||
| 03 | Mobile broadband | Technology & Electronics | 2.22× | ||
| 04 | Postgraduate diploma | Business & Career | 2.21× | ||
| 05 | Master of Laws | Business & Career | 2.18× | ||
| 06 | Pharmacy school | Business & Career | 2.15× | ||
| 07 | Higher education in the United States | Politics & Society | 2.13× | ||
| 08 | Anime & Cosplay | Fashion & Accessoires | 2.08× | ||
| 09 | New Era (magazine) | News | 1.84× | ||
| 10 | IB Diploma Programme | Business & Career | 1.68× | ||
| 11 | Pyton | Literature | 1.64× | ||
| 12 | Khan Academy | Business & Career | 1.64× | ||
| 13 | Port wine | Food & Beverages | 1.62× | ||
| 14 | Don Quixote | Literature | 1.59× | ||
| 15 | Prime Minister of Bangladesh | Politics & Society | 1.56× | ||
| 16 | Options strategies | Business & Career | 1.56× | ||
| 17 | Shakib Al Hasan | Sports | 1.56× | ||
| 18 | Al Nassr FC | Sports | 1.55× | ||
| 19 | Chittagong | Travel & Leisure | 1.55× | ||
| 20 | Makeup &hair | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.19× | |
| Design Affinity | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Social Media Usage | JOY | 0.80× |
College has an estimated audience of 2,212,062 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
50.6% of College fans are female, 49.4% are male, with an average age of 37.1 years.
College fans show strongest brand affinity for Al Nassr FC (1.55×), Anime & Cosplay (2.08×), and Pyton (1.64×) over the country average.
College fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond College itself, the audience over-indexes on Anime & Cosplay (2.08×), Pyton (1.64×), Mobile broadband (2.22×), and Legal education (3.21×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for College. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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