A data profile of the people who buy, follow and care about Banking in Colombia — modelled from more than twelve digital signal sources. Banking has an estimated audience of 5,783,948 people in Colombia.
Banking has an estimated audience of 5,783,948 people in Colombia. 51.6% are female, 48.4% are male, average age 37.5. Top brand affinities: Banco Popular, Banco Falabella, Western Union, Itaú Unibanco, Ravenna.
Top brand affinities include Banco Popular, Banco Falabella, Western Union, with strongest over-indexing on Banco Popular (2.25× the country average).
Demographically, the Banking audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Banking fan in Colombia is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Banco Popular.
The key figures that characterise the Banking profile in Colombia.
51.6% are female, 48.4% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.5 |
| Estimated audience size | 5,783,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Banking audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Banking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Itaú Unibanco | Business & Career | 2.64× | ||
| 02 | Banco Popular | Business & Career | 2.25× | ||
| 03 | Satellite Internet access | Technology & Electronics | 2.25× | ||
| 04 | Incentive | Business & Career | 2.14× | ||
| 05 | Tax break | Politics & Society | 2.13× | ||
| 06 | Banco Falabella | Business & Career | 2.09× | ||
| 07 | Capital market | Business & Career | 1.73× | ||
| 08 | RCTV | Movies & TV | 1.69× | ||
| 09 | Vortex | Health | 1.68× | ||
| 10 | Administrative law | Politics & Society | 1.67× | ||
| 11 | Epidemiology | Business & Career | 1.67× | ||
| 12 | Mortgage law | Home & Garden | 1.66× | ||
| 13 | Nescafé | Food & Beverages | 1.65× | ||
| 14 | Virgin Mobile Colombia | Technology & Electronics | 1.61× | ||
| 15 | Colgate University | Business & Career | 1.58× | ||
| 16 | Bookkeeping | Games | 1.57× | ||
| 17 | Ravenna | Travel & Leisure | 1.56× | ||
| 18 | Western Union | Business & Career | 1.53× | ||
| 19 | Tax law | Business & Career | 1.53× | ||
| 20 | Alejandro Fernández | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.98× | |
| Risk Appetite | THRILL | 0.96× | |
| Indulgence | JOY | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Individualism | JOY | 0.73× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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