A data profile of the people who buy, follow and care about Home décor products in Australia — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 2,452,134 people in Australia.
Home décor products has an estimated audience of 2,452,134 people in Australia. 73.7% are female, 26.3% are male, average age 41.9. Top brand affinities: Do it yourself (DIY), Renovation, Peter Alexander, Luxury real estate, First-time buyer.
Top brand affinities include Do it yourself (DIY), Renovation, Peter Alexander, with strongest over-indexing on Do it yourself (DIY) (2.84× the country average).
Demographically, the Home décor products audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Home décor products fan in Australia is more female, around 41.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home décor products profile in Australia.
73.7% are female, 26.3% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 41.9 |
| Estimated audience size | 2,452,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 25% |
of the worldwide Home décor products audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 3.50× | ||
| 02 | High-net-worth individual | Business & Career | 3.12× | ||
| 03 | Luxury Lifestyle | Shopping | 3.03× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.92× | ||
| 05 | First-time buyer | Shopping | 2.85× | ||
| 06 | Do it yourself (DIY) | Home & Garden | 2.84× | ||
| 07 | Real property | Home & Garden | 2.73× | ||
| 08 | Business class | Travel & Leisure | 2.66× | ||
| 09 | Handmade jewelry | Fashion & Accessoires | 2.62× | ||
| 10 | Blanket | Home & Garden | 2.51× | ||
| 11 | Renovation | Home & Garden | 2.48× | ||
| 12 | Art exhibition | Arts & Culture | 2.37× | ||
| 13 | Peter Alexander | Music & Radio | 2.34× | ||
| 14 | Local food | Food & Beverages | 2.26× | ||
| 15 | Organic farming | Food & Beverages | 2.03× | ||
| 16 | Fine art | Business & Career | 1.99× | ||
| 17 | Personal care | Health | 1.91× | ||
| 18 | Home improvement | Home & Garden | 1.84× | ||
| 19 | Skin care | Beauty & Wellness | 1.74× | ||
| 20 | Target Corporation | Shopping | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 2.80× | |
| Design Affinity | PREMIUM | 2.78× | |
| Indulgence | JOY | 2.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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