A data profile of the people who buy, follow and care about Home décor products in Brazil — modelled from more than twelve digital signal sources. Home décor products has an estimated audience of 3,519,015 people in Brazil.
Home décor products has an estimated audience of 3,519,015 people in Brazil. 77.8% are female, 22.2% are male, average age 39.4. Top brand affinities: Duvet, Instagram, Home improvement, Renovation, Medicine.
Top brand affinities include Duvet, Instagram, Home improvement, with strongest over-indexing on Duvet (8.12× the country average).
Demographically, the Home décor products audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Home décor products fan in Brazil is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Duvet.
The key figures that characterise the Home décor products profile in Brazil.
77.8% are female, 22.2% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 39.4 |
| Estimated audience size | 3,519,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Home décor products audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.7% |
| China | 6.5% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Home décor products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 8.12× | ||
| 02 | Blanket | Home & Garden | 3.77× | ||
| 03 | Luxury real estate | Business & Career | 3.07× | ||
| 04 | Renovation | Home & Garden | 2.96× | ||
| 05 | Home improvement | Home & Garden | 2.51× | ||
| 06 | Real property | Home & Garden | 2.46× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.17× | ||
| 08 | Handbags | Fashion & Accessoires | 2.03× | ||
| 09 | Furniture | Home & Garden | 2.02× | ||
| 10 | Internet & Social Media | 1.99× | |||
| 11 | Medicine | Business & Career | 1.97× | ||
| 12 | Shopping malls | Shopping | 1.87× | ||
| 13 | Entrepreneurship | Business & Career | 1.81× | ||
| 14 | Rock music | Music & Radio | 1.80× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 16 | Pop music | Music & Radio | 1.78× | ||
| 17 | Fast food | Food & Beverages | 1.78× | ||
| 18 | Fragrances | Beauty & Wellness | 1.77× | ||
| 19 | Personal care | Health | 1.72× | ||
| 20 | Country music | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.01× | |
| DIY Mentality | THRILL | 2.62× | |
| Indulgence | JOY | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Home décor products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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