A data profile of the people who buy, follow and care about Patio in Australia — modelled from more than twelve digital signal sources. Patio has an estimated audience of 2,078,094 people in Australia.
The average Patio fan in Australia is 44.2 years old, more female, and lives primarily in Queensland.
The audience is concentrated in Queensland, New South Wales, Western Australia.
Top brand affinities include Aldi, Target Corporation, realestate.com.au, with strongest over-indexing on Aldi (1.69× the country average).
Demographically, the Patio audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Patio fan in Australia is more female, around 44.2 years old, with strong Design Affinity tendencies and a notable affinity for Aldi.
The key figures that characterise the Patio profile in Australia.
59.0% are female, 41.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.2 |
| Estimated audience size | 2,078,094 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Patio audience comes from Australia.
| Country | Share |
|---|---|
| United States | 34.2% |
| United Kingdom | 8.1% |
| Germany | 7.8% |
Where the Patio audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Western Australia | ~500K | 2.00× | |
| 02 | Queensland | ~800K | 1.59× | |
| 03 | Australian Capital Territory | ~40K | 0.92× | |
| 04 | Northern Territory | ~20K | 0.86× | |
| 05 | South Australia | ~100K | 0.83× | |
| 06 | New South Wales | ~600K | 0.77× | |
| 07 | Tasmania | ~30K | 0.74× | |
| 08 | Victoria | ~500K | 0.73× |
The strongest cross-interests of the Patio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gaming | Games | 4.06× | ||
| 02 | Home Interior Design | Home & Garden | 2.03× | ||
| 03 | Ornamental plant | Home & Garden | 1.98× | ||
| 04 | Architecture & Design | Business & Career | 1.98× | ||
| 05 | Cars (film) | Movies & TV | 1.91× | ||
| 06 | Flowering plant | Home & Garden | 1.89× | ||
| 07 | Home Design | Home & Garden | 1.86× | ||
| 08 | Plant nursery | Home & Garden | 1.83× | ||
| 09 | Landscape design | Business & Career | 1.78× | ||
| 10 | Aldi | Shopping | 1.69× | ||
| 11 | Lawn | Home & Garden | 1.63× | ||
| 12 | David Jones | Fashion & Accessoires | 1.62× | ||
| 13 | Boho-chic | Fashion & Accessoires | 1.62× | ||
| 14 | NFL | Sports | 1.57× | ||
| 15 | Carpentry | Home & Garden | 1.56× | ||
| 16 | Australian rules football | Sports | 1.55× | ||
| 17 | realestate.com.au | Home & Garden | 1.53× | ||
| 18 | Landscaping | Home & Garden | 1.53× | ||
| 19 | American football | Sports | 1.52× | ||
| 20 | Target Corporation | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.31× | |
| Sustainability | BALANCE | 1.21× | |
| Pet Ownership | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Spirituality | BALANCE | 0.83× |
Patio has an estimated audience of 2,078,094 people in Australia, concentrated in Queensland and New South Wales.
59.0% of Patio fans are female, 41.0% are male, with an average age of 44.2 years.
Patio fans show strongest brand affinity for Aldi (1.69×), Target Corporation (1.51×), and realestate.com.au (1.53×) over the country average.
Patio fans in Australia are most concentrated in Queensland (reach ~800K), New South Wales (reach ~600K), and Western Australia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Patio itself, the audience over-indexes on Target Corporation (1.51×), realestate.com.au (1.53×), NFL (1.57×), and Gaming (4.06×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Patio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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