A data profile of the people who buy, follow and care about Home Design in Australia — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 2,595,367 people in Australia.
Home Design has an estimated audience of 2,595,367 people in Australia. 71.7% are female, 28.3% are male, average age 41.2. Top brand affinities: Renovation, First-time buyer, Target Corporation, Home improvement, Innovation.
Top brand affinities include Renovation, First-time buyer, Target Corporation, with strongest over-indexing on Renovation (2.44× the country average).
Demographically, the Home Design audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Home Design fan in Australia is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Renovation.
The key figures that characterise the Home Design profile in Australia.
71.7% are female, 28.3% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 41.2 |
| Estimated audience size | 2,595,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Home Design audience comes from Australia.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable products | Politics & Society | 3.25× | ||
| 02 | High-net-worth individual | Business & Career | 3.15× | ||
| 03 | First-time buyer | Shopping | 2.98× | ||
| 04 | TK Maxx | Shopping | 2.82× | ||
| 05 | Luxury Lifestyle | Shopping | 2.66× | ||
| 06 | Art exhibition | Arts & Culture | 2.65× | ||
| 07 | Handmade jewelry | Fashion & Accessoires | 2.64× | ||
| 08 | Innovation | Business & Career | 2.48× | ||
| 09 | Renovation | Home & Garden | 2.44× | ||
| 10 | Kitchenware | Home & Garden | 2.38× | ||
| 11 | Target Corporation | Shopping | 2.13× | ||
| 12 | Designer clothing | Fashion & Accessoires | 2.02× | ||
| 13 | Organic farming | Food & Beverages | 1.87× | ||
| 14 | Fine art | Business & Career | 1.82× | ||
| 15 | Tabloid (newspaper format) | Literature | 1.73× | ||
| 16 | Art museum | Arts & Culture | 1.70× | ||
| 17 | Home improvement | Home & Garden | 1.68× | ||
| 18 | Discount stores | Shopping | 1.66× | ||
| 19 | Cotton On | Fashion & Accessoires | 1.59× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.61× | |
| Design Affinity | PREMIUM | 2.41× | |
| Luxury Orientation | PREMIUM | 2.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.87× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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