A data profile of the people who buy, follow and care about Landscaping in Australia — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 4,221,234 people in Australia.
Landscaping has an estimated audience of 4,221,234 people in Australia. 47.8% are female, 52.2% are male, average age 45.3. Top brand affinities: Renovation, First-time buyer, Home Appliances, Aldi, Lawn mower.
Top brand affinities include Renovation, First-time buyer, Home Appliances, with strongest over-indexing on Renovation (1.93× the country average).
Demographically, the Landscaping audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Indulgence.
The typical Landscaping fan in Australia is balanced, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Landscaping profile in Australia.
47.8% are female, 52.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 45.3 |
| Estimated audience size | 4,221,234 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Landscaping audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 3.04× | ||
| 02 | Garden centre | Home & Garden | 2.82× | ||
| 03 | Fertilizer | Home & Garden | 2.64× | ||
| 04 | Photovoltaics | Home & Garden | 2.53× | ||
| 05 | Hardware store | Home & Garden | 2.40× | ||
| 06 | Window blind | Home & Garden | 2.28× | ||
| 07 | Luxury real estate | Business & Career | 2.15× | ||
| 08 | First-time buyer | Shopping | 2.13× | ||
| 09 | Ski resort | Travel & Leisure | 1.98× | ||
| 10 | Renovation | Home & Garden | 1.93× | ||
| 11 | Sustainable energy | Home & Garden | 1.93× | ||
| 12 | Kitchenware | Home & Garden | 1.92× | ||
| 13 | Microwave oven | Home & Garden | 1.89× | ||
| 14 | Home Appliances | Home & Garden | 1.82× | ||
| 15 | Used Cars | Cars & Mobility | 1.77× | ||
| 16 | Innovation | Business & Career | 1.75× | ||
| 17 | Refrigerator | Home & Garden | 1.65× | ||
| 18 | Plant nursery | Home & Garden | 1.63× | ||
| 19 | Renewable energy | Business & Career | 1.62× | ||
| 20 | Aldi | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.84× | |
| Indulgence | JOY | 1.50× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Pet Ownership | JOY | 0.89× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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