A data profile of the people who buy, follow and care about realestate.com.au in Australia — modelled from more than twelve digital signal sources. realestate.com.au has an estimated audience of 6,193,366 people in Australia.
realestate.com.au has an estimated audience of 6,193,366 people in Australia. 62.0% are female, 38.0% are male, average age 40.5. Top brand affinities: Myer, Harvey Norman, Cotton On, Kmart, Target Corporation.
Top brand affinities include Myer, Harvey Norman, Cotton On, with strongest over-indexing on Myer (1.55× the country average).
Demographically, the realestate.com.au audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.
The typical realestate.com.au fan in Australia is more female, around 40.5 years old, with strong Career Orientation tendencies and a notable affinity for Myer.
The key figures that characterise the realestate.com.au profile in Australia.
62.0% are female, 38.0% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 40.5 |
| Estimated audience size | 6,193,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide realestate.com.au audience comes from Australia.
| Country | Share |
|---|---|
| Australia | 86.4% |
| United States | 4.2% |
| United Kingdom | 1.2% |
The strongest cross-interests of the realestate.com.au audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bec and Bridge | Fashion & Accessoires | 2.16× | ||
| 02 | Zimmermann | Home & Garden | 2.04× | ||
| 03 | Melbourne Football Club | Sports | 1.88× | ||
| 04 | Princess Polly | Fashion & Accessoires | 1.85× | ||
| 05 | Geelong Football Club | Sports | 1.84× | ||
| 06 | Showpo | Fashion & Accessoires | 1.83× | ||
| 07 | Brisbane Lions | Sports | 1.78× | ||
| 08 | Super Rugby | Sports | 1.76× | ||
| 09 | Kookai | Fashion & Accessoires | 1.75× | ||
| 10 | First-time buyer | Shopping | 1.68× | ||
| 11 | Cotton On | Fashion & Accessoires | 1.67× | ||
| 12 | Metaphysics | Business & Career | 1.61× | ||
| 13 | Plant nursery | Home & Garden | 1.56× | ||
| 14 | Myer | Fashion & Accessoires | 1.55× | ||
| 15 | Harvey Norman | Shopping | 1.55× | ||
| 16 | Patio | Home & Garden | 1.53× | ||
| 17 | AFL Grand Final | Sports | 1.52× | ||
| 18 | Kmart | Shopping | 1.51× | ||
| 19 | Target Corporation | Shopping | 1.51× | ||
| 20 | Rugby union | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.32× | |
| Luxury Orientation | PREMIUM | 1.27× | |
| DIY Mentality | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for realestate.com.au. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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