Rascasse Audience Intelligence

realestate.com.au Audience in United States

A data profile of the people who buy, follow and care about realestate.com.au in United States — modelled from more than twelve digital signal sources. realestate.com.au has an estimated audience of 299,923 people in United States.

#1600among Website / Newspaper / Magazine in United States#1687in Home & Garden

The average realestate.com.au fan in United States is 34.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cotton On, Hair Extensions, Gumtree, with strongest over-indexing on Cotton On (23.65× the country average).

Demographically, the realestate.com.au audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical realestate.com.au fan in United States is more female, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for Cotton On.

Category: Home & Garden · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the realestate.com.au profile in United States.

Audience size
300K
in United States
Gender
61.6%♀
38.4% male
Age
34.2
average years
Country rank
#48407
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of realestate.com.au

61.6% are female, 38.4% are male, average age 34.2.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for realestate.com.au audience in United States
MetricValue
Female61.6%
Male38.4%
Average age34.2
Estimated audience size299,923
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the realestate.com.au audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

4.2%

of the worldwide realestate.com.au audience comes from United States.

Worldwide audience distribution share by country for realestate.com.au
CountryShare
Australia86.4%
United States4.2%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the realestate.com.au audience in United States is strongest.

Fig. 05

Top regions by affinity

realestate.com.au fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~4K3.48×
02Washington, District of Columbia~2K1.87×
03Washington~10K1.67×
04Alaska<1K1.39×
05California~40K1.30×
06Arizona~7K1.19×
07Colorado~6K1.19×
08Virginia~8K1.13×
09South Carolina~5K1.07×
10Nevada~3K1.05×
11South Dakota<1K1.05×
12Vermont<1K1.03×
13Montana<1K1.02×
14Utah~3K1.01×
15North Dakota<1K1.01×
16New York~20K1.00×
17West Virginia~1K1.00×
18Rhode Island<1K1.00×
19Maine~1K0.99×
20Delaware<1K0.99×
21New Hampshire~1K0.98×
22Idaho~1K0.97×
23Arkansas~2K0.96×
24New Mexico~1K0.96×
25Nebraska~1K0.96×
26Oregon~3K0.95×
27Mississippi~2K0.95×
28Kansas~2K0.94×
29Oklahoma~3K0.93×
30Iowa~2K0.93×
31Louisiana~4K0.92×
32Kentucky~3K0.92×
33Connecticut~3K0.92×
34Alabama~4K0.91×
35Wisconsin~4K0.90×
36Texas~20K0.89×
37Tennessee~5K0.89×
38Missouri~4K0.89×
39New Jersey~7K0.88×
40Minnesota~4K0.88×
41Indiana~5K0.87×
42Maryland~4K0.87×
43Massachusetts~5K0.85×
44Florida~20K0.83×
45Michigan~7K0.83×
46Ohio~8K0.82×
47North Carolina~7K0.82×
48Georgia~7K0.81×
49Pennsylvania~8K0.79×
50Illinois~8K0.78×
Fig. 06

Affinity by region

Affinity by region — realestate.com.au, United States
0.78×1.00×3.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the realestate.com.au audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for realestate.com.au audience
#·InterestCategoryAffinity×
01Home Renovation ShowsMovies & TV40.91×
02Brownie (folklore)Food & Beverages28.17×
03GumtreeHome & Garden25.99×
04Rash guardFashion & Accessoires24.84×
05Cotton OnFashion & Accessoires23.65×
06Ko SamuiTravel & Leisure20.00×
07International educationBusiness & Career14.75×
08BodrumTravel & Leisure14.55×
09Ted BakerFashion & Accessoires13.10×
10Max MaraFashion & Accessoires10.36×
11Rick OwensFashion & Accessoires10.09×
12Hair ExtensionsBeauty & Wellness7.22×
13Antique carCars & Mobility6.73×
14High-net-worth individualBusiness & Career6.68×
15Folk musicMusic & Radio5.53×
16Alpine skiingSports4.51×
17High schoolBusiness & Career3.47×
18Ace HardwareHome & Garden3.13×
19High-definition televisionTechnology & Electronics3.10×
20Macy'sShopping2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the realestate.com.au audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by realestate.com.au audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.40×
TraditionCONSERVATISM2.30×
TravellingTHRILL2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by realestate.com.au audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
Social Media UsageJOY0.90×
Career OrientationPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does realestate.com.au have in United States?

realestate.com.au has an estimated audience of 299,923 people in United States, concentrated in California and Texas.

02

What is the gender split and age of realestate.com.au fans?

61.6% of realestate.com.au fans are female, 38.4% are male, with an average age of 34.2 years.

03

Which brands do realestate.com.au fans like most?

realestate.com.au fans show strongest brand affinity for Cotton On (23.65×), Hair Extensions (7.22×), and Gumtree (25.99×) over the country average.

04

Where do realestate.com.au fans live in United States?

realestate.com.au fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do realestate.com.au fans also like?

Beyond realestate.com.au itself, the audience over-indexes on Hair Extensions (7.22×), Gumtree (25.99×), International education (14.75×), and Ko Samui (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See realestate.com.au audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for realestate.com.au. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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