Home Renovation Shows Audience in United States

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Home Renovation Shows has an estimated audience of 334,569 people in United States. 64.1% are female, 35.9% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Livemusic, Property finder, Cath Kidston, Arabic coffee, Financial Times.

The average Home Renovation Shows fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Livemusic, Property finder, Cath Kidston, with strongest over-indexing on Livemusic (10.04× the country average). Demographically, the Home Renovation Shows audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Home Renovation Shows fans

Demographic split for Home Renovation Shows audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.2
Estimated audience size334,569

Audience persona

The typical Home Renovation Shows fan in United States is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for Home Renovation Shows in United States
RegionReachAffinity
California28,8580.78×
Texas23,3780.81×
Florida19,3430.85×
New York15,5360.83×
Ohio13,2821.29×
Illinois10,1870.91×
Pennsylvania10,1730.9×
Georgia9,6150.93×
North Carolina9,3020.92×
Michigan9,1661.05×
Minnesota7,8501.64×
Tennessee6,9151.03×
Wisconsin6,8521.36×
Missouri6,7701.26×
Indiana6,7491.1×
Virginia6,7160.82×
Washington6,3920.95×
Arizona6,1200.9×
New Jersey5,7060.67×
Colorado5,1850.98×
Oklahoma5,0791.37×
Kentucky4,9991.19×
South Carolina4,8240.96×
Alabama4,5120.97×
Massachusetts4,4960.68×
Maryland4,2520.74×
Oregon4,1731.09×
Louisiana3,5830.83×
Utah3,4821.16×
Mississippi3,2391.18×
Kansas3,1331.19×
Iowa3,0881.12×
Arkansas3,0881.12×
Connecticut2,6800.8×
Nevada2,2440.69×
Idaho2,1681.29×
West Virginia1,8261.17×
Nebraska1,7371.04×
New Mexico1,5180.9×
New Hampshire1,1820.9×
Maine1,1410.95×
Hawaii1,0930.76×
Montana9651.04×
South Dakota8961.16×
Alaska8461.18×
Delaware7900.86×
Rhode Island7780.73×
Wyoming6861.38×
Vermont6641.13×
North Dakota6540.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Renovation Shows audience
BrandAffinityCategory
Livemusic10.04×Music & Radio
Property finder8.08×Home & Garden
Cath Kidston20×Fashion & Accessoires
Arabic coffee20×Food & Beverages
Financial Times18.03×News
Kia Sportage20×Cars & Mobility
Autism Awareness8.87×Health
Diabetes mellitus awareness6.02×Health
Qatar Airways12.71×Travel & Leisure
Bathroom cabinet26.56×Home & Garden
Do it yourself (DIY)2.52×Home & Garden
Roche Bobois20×Home & Garden
Singer-songwriter2.94×Music & Radio
Microblogging6.11×Technology & Electronics
First-time buyer3.97×Shopping
IKEA2.76×Home & Garden
Renovation2.69×Home & Garden
Honda HR-V15.59×Cars & Mobility
Cast-iron cookware7.43×Home & Garden
Modern architecture3.98×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Renovation Shows audience
TraitClusterScore
Design AffinityPREMIUM4
Quality AwarenessPREMIUM3.65
Urban LifestyleOPEN3.19
Luxury OrientationPREMIUM2.4
DIY MentalityTHRILL2.05
TravellingTHRILL1.97

Worldwide distribution

Worldwide audience distribution share by country for Home Renovation Shows
CountryShare
United States42.2%
United Kingdom9.1%
Australia8.6%

See Home Renovation Shows audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Home Renovation Shows have in United States?

Home Renovation Shows has an estimated audience of 334,569 people in United States, concentrated in California and Texas.

What is the gender split and age of Home Renovation Shows fans?

64.1% of Home Renovation Shows fans are female, 35.9% are male, with an average age of 36.2 years.

Which brands do Home Renovation Shows fans like most?

Home Renovation Shows fans show strongest brand affinity for Livemusic (10.04×), Property finder (8.08×), and Cath Kidston (20×) over the country average.

Where do Home Renovation Shows fans live in United States?

Home Renovation Shows fans in United States are most concentrated in California (reach 28,858), Texas (reach 23,378), and Florida (reach 19,343). These three regions account for the largest share of the active audience.

What other brands do Home Renovation Shows fans also like?

Beyond Home Renovation Shows itself, the audience over-indexes on Property finder (8.08×), Cath Kidston (20×), Arabic coffee (20×), and Financial Times (18.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Renovation Shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.