Rascasse Audience Intelligence

Home Renovation Shows Audience in United States

A data profile of the people who buy, follow and care about Home Renovation Shows in United States — modelled from more than twelve digital signal sources. Home Renovation Shows has an estimated audience of 334,569 people in United States.

#13030among Topic in United States#8317in Movies & TV

The average Home Renovation Shows fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Houzz, First-time home buyer grant, Renovation, with strongest over-indexing on Houzz (14.37× the country average).

Demographically, the Home Renovation Shows audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Renovation Shows fan in United States is more female, around 36.2 years old, with strong Design Affinity tendencies and a notable affinity for Houzz.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Renovation Shows profile in United States.

Audience size
335K
in United States
Gender
64.1%♀
35.9% male
Age
36.2
average years
Country rank
#45699
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Renovation Shows fans

64.1% are female, 35.9% are male, average age 36.2.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Home Renovation Shows audience in United States
MetricValue
Female64.1%
Male35.9%
Average age36.2
Estimated audience size334,569
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Home Renovation Shows audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3925%
40-4920%
50+10%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Home Renovation Shows audience comes from United States.

Worldwide audience distribution share by country for Home Renovation Shows
CountryShare
United States42.2%
United Kingdom9.1%
Australia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Renovation Shows audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Renovation Shows fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~7K1.44×
02Ohio~10K1.27×
03Wisconsin~6K1.24×
04Oklahoma~4K1.20×
05Missouri~6K1.18×
06Idaho~2K1.13×
07Kentucky~5K1.12×
08Iowa~3K1.12×
09Kansas~3K1.12×
10Mississippi~3K1.08×
11West Virginia~2K1.08×
12Arkansas~3K1.07×
13Alaska<1K1.07×
14Utah~3K1.06×
15South Dakota<1K1.06×
16Indiana~6K1.05×
17Maine~1K1.04×
18Tennessee~7K1.03×
19Vermont<1K1.03×
20Oregon~4K1.02×
21Montana<1K1.02×
22Michigan~9K1.01×
23Nebraska~2K1.01×
24North Dakota<1K1.01×
25New Hampshire~1K0.99×
26Washington~7K0.98×
27New Mexico~2K0.98×
28South Carolina~5K0.97×
29Alabama~4K0.96×
30Colorado~5K0.95×
31Rhode Island~1K0.95×
32Delaware<1K0.95×
33Louisiana~4K0.94×
34Hawaii~1K0.94×
35Pennsylvania~10K0.91×
36Georgia~9K0.91×
37Illinois~10K0.90×
38North Carolina~9K0.89×
39Arizona~6K0.89×
40Connecticut~3K0.88×
41Washington, District of Columbia<1K0.88×
42Nevada~3K0.87×
43Virginia~7K0.84×
44Florida~20K0.83×
45Maryland~5K0.82×
46Texas~20K0.79×
47Massachusetts~5K0.79×
48New York~10K0.76×
49New Jersey~6K0.75×
50California~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Home Renovation Shows, United States
0.74×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Renovation Shows audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Renovation Shows audience
#·InterestCategoryAffinity×
01Building designBusiness & Career24.44×
02Property BrothersMovies & TV19.44×
03HouzzHome & Garden14.37×
04Antique furnitureHome & Garden10.12×
05First-time home buyer grantHome & Garden9.16×
06DecorationHome & Garden8.24×
07West ElmHome & Garden7.84×
08LabradorPets & Animals7.58×
09Architecture & DesignBusiness & Career7.04×
10Mortgage calculatorHome & Garden6.77×
11Property finderHome & Garden6.16×
12Home RenovationsHome & Garden6.10×
13AnthropologieShopping4.93×
14RenovationHome & Garden4.86×
15Starter homeHome & Garden4.76×
16Pottery BarnHome & Garden4.56×
17IKEAHome & Garden3.21×
18Men's clothingFashion & Accessoires3.20×
19Whole Foods MarketShopping2.77×
20Food and drinkFood & Beverages1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Renovation Shows audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Renovation Shows audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM5.50×
Quality AwarenessPREMIUM3.96×
Luxury OrientationPREMIUM3.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Renovation Shows audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
SpiritualityBALANCE0.82×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Renovation Shows have in United States?

Home Renovation Shows has an estimated audience of 334,569 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Home Renovation Shows fans?

64.1% of Home Renovation Shows fans are female, 35.9% are male, with an average age of 36.2 years.

03

Which brands do Home Renovation Shows fans like most?

Home Renovation Shows fans show strongest brand affinity for Houzz (14.37×), First-time home buyer grant (9.16×), and Renovation (4.86×) over the country average.

04

Where do Home Renovation Shows fans live in United States?

Home Renovation Shows fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Home Renovation Shows fans also like?

Beyond Home Renovation Shows itself, the audience over-indexes on First-time home buyer grant (9.16×), Renovation (4.86×), Property Brothers (19.44×), and West Elm (7.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Home Renovation Shows audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Renovation Shows. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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