Building design Audience in United States
Building design has an estimated audience of 812,365 people in United States. 41.6% are female, 58.4% are male, average age 43.7. Top regions: California, Texas, New York.
The average Building design fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Building design audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Building design fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 43.7 |
| Estimated audience size | 812,365 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 77,910 | 0.87× |
| Texas | 69,681 | 1× |
| New York | 55,911 | 1.23× |
| Florida | 42,974 | 0.78× |
| Georgia | 25,054 | 1× |
| North Carolina | 21,761 | 0.89× |
| Illinois | 21,711 | 0.8× |
| Pennsylvania | 21,127 | 0.77× |
| Virginia | 19,582 | 0.99× |
| Ohio | 18,964 | 0.76× |
| Washington | 17,036 | 1.05× |
| Michigan | 15,411 | 0.73× |
| Wisconsin | 14,754 | 1.21× |
| New Jersey | 14,709 | 0.71× |
| Maryland | 13,691 | 0.98× |
| Colorado | 12,535 | 0.98× |
| Arizona | 12,179 | 0.73× |
| Missouri | 11,940 | 0.91× |
| Tennessee | 11,880 | 0.73× |
| Massachusetts | 11,861 | 0.74× |
| Indiana | 11,075 | 0.75× |
| Iowa | 9,519 | 1.42× |
| Kentucky | 9,370 | 0.92× |
| Oregon | 9,289 | 1× |
| Louisiana | 9,012 | 0.86× |
| Minnesota | 8,560 | 0.74× |
| South Carolina | 8,364 | 0.68× |
| Oklahoma | 7,854 | 0.87× |
| Alabama | 7,709 | 0.68× |
| Connecticut | 7,106 | 0.87× |
| Utah | 6,570 | 0.9× |
| Arkansas | 5,841 | 0.87× |
| Mississippi | 5,753 | 0.86× |
| Nebraska | 5,474 | 1.34× |
| South Dakota | 4,855 | 2.59× |
| Nevada | 4,704 | 0.6× |
| Kansas | 4,596 | 0.72× |
| West Virginia | 4,523 | 1.2× |
| Idaho | 3,968 | 0.97× |
| Hawaii | 3,791 | 1.09× |
| New Mexico | 3,267 | 0.8× |
| Montana | 3,148 | 1.4× |
| North Dakota | 2,836 | 1.7× |
| Alaska | 2,708 | 1.56× |
| Rhode Island | 2,699 | 1.04× |
| New Hampshire | 2,609 | 0.82× |
| Vermont | 2,301 | 1.61× |
| Wyoming | 2,195 | 1.82× |
| Maine | 2,158 | 0.74× |
| Washington, District of Columbia | 2,094 | 0.86× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 4.41 |
| Design Affinity | PREMIUM | 2.94 |
| Quality Awareness | PREMIUM | 2.34 |
| DIY Mentality | THRILL | 2.09 |
| Risk Appetite | THRILL | 2.08 |
| Luxury Orientation | PREMIUM | 1.83 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 18.7% |
| United States | 15.1% |
| Australia | 7.5% |
See Building design audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Building design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.