A data profile of the people who buy, follow and care about Couch in Australia — modelled from more than twelve digital signal sources. Couch has an estimated audience of 3,077,879 people in Australia.
Couch has an estimated audience of 3,077,879 people in Australia. 71.5% are female, 28.5% are male, average age 44.0. Top brand affinities: IKEA, Real property, Aldi, Furniture, Home Appliances.
Top brand affinities include IKEA, Real property, Aldi, with strongest over-indexing on IKEA (2.49× the country average).
Demographically, the Couch audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Couch fan in Australia is more female, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Couch profile in Australia.
71.5% are female, 28.5% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 44.0 |
| Estimated audience size | 3,077,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Couch audience comes from Australia.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pergola | Home & Garden | 2.85× | ||
| 02 | Kitchenware | Home & Garden | 2.63× | ||
| 03 | Blanket | Home & Garden | 2.57× | ||
| 04 | Garden furniture | Home & Garden | 2.51× | ||
| 05 | IKEA | Home & Garden | 2.49× | ||
| 06 | Real property | Home & Garden | 2.42× | ||
| 07 | Window blind | Home & Garden | 2.37× | ||
| 08 | TK Maxx | Shopping | 2.31× | ||
| 09 | Microwave oven | Home & Garden | 2.26× | ||
| 10 | Discount stores | Shopping | 2.01× | ||
| 11 | Home Appliances | Home & Garden | 1.84× | ||
| 12 | Aldi | Shopping | 1.75× | ||
| 13 | Refrigerator | Home & Garden | 1.70× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.70× | ||
| 15 | First class travel | Travel & Leisure | 1.62× | ||
| 16 | Internet & Social Media | 1.61× | |||
| 17 | Furniture | Home & Garden | 1.54× | ||
| 18 | First-time buyer | Shopping | 1.53× | ||
| 19 | Mattress | Home & Garden | 1.53× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.78× | |
| Indulgence | JOY | 1.60× | |
| Convenience Orientation | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.91× | |
| Early Adopter Mentality | POWER | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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