A data profile of the people who buy, follow and care about Couch in Denmark — modelled from more than twelve digital signal sources. Couch has an estimated audience of 817,394 people in Denmark.
Couch has an estimated audience of 817,394 people in Denmark. 69.1% are female, 30.9% are male, average age 45.0. Top brand affinities: IKEA, Terraced house, Garden furniture, Renovation, Discount stores.
Top brand affinities include IKEA, Terraced house, Garden furniture, with strongest over-indexing on IKEA (1.95× the country average).
Demographically, the Couch audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
The typical Couch fan in Denmark is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Couch profile in Denmark.
69.1% are female, 30.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 45.0 |
| Estimated audience size | 817,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Couch audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United Parcel Service | Business & Career | 3.61× | ||
| 02 | Garden furniture | Home & Garden | 2.24× | ||
| 03 | Art Deco | Arts & Culture | 2.24× | ||
| 04 | IKEA | Home & Garden | 1.95× | ||
| 05 | Permanent makeup | Beauty & Wellness | 1.94× | ||
| 06 | Single-family detached home | Home & Garden | 1.86× | ||
| 07 | Luxury real estate | Business & Career | 1.82× | ||
| 08 | First-time buyer | Shopping | 1.72× | ||
| 09 | Business class | Travel & Leisure | 1.72× | ||
| 10 | Renovation | Home & Garden | 1.69× | ||
| 11 | Discount stores | Shopping | 1.69× | ||
| 12 | Department store | Shopping | 1.67× | ||
| 13 | Terraced house | Home & Garden | 1.63× | ||
| 14 | Microwave oven | Home & Garden | 1.63× | ||
| 15 | Flea market | Home & Garden | 1.59× | ||
| 16 | Child care | Kids & Family | 1.59× | ||
| 17 | Art jewelry | Fashion & Accessoires | 1.56× | ||
| 18 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 19 | H&M | Shopping | 1.54× | ||
| 20 | Dishwasher | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.67× | |
| Quality Awareness | PREMIUM | 1.51× | |
| Price Sensitivity | PREMIUM | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Social Media Usage | JOY | 0.91× | |
| Career Orientation | POWER | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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