A data profile of the people who buy, follow and care about Couch in Ireland — modelled from more than twelve digital signal sources. Couch has an estimated audience of 878,326 people in Ireland.
Couch has an estimated audience of 878,326 people in Ireland. 71.6% are female, 28.4% are male, average age 44.6. Top brand affinities: IKEA, TK Maxx, Bedroom furniture, Garden furniture, Garden centre.
Top brand affinities include IKEA, TK Maxx, Bedroom furniture, with strongest over-indexing on IKEA (1.8× the country average).
Demographically, the Couch audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Couch fan in Ireland is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Couch profile in Ireland.
71.6% are female, 28.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 44.6 |
| Estimated audience size | 878,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 25% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Couch audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 2.18× | ||
| 02 | Microwave oven | Home & Garden | 2.06× | ||
| 03 | Home automation | Technology & Electronics | 1.85× | ||
| 04 | Garden furniture | Home & Garden | 1.81× | ||
| 05 | IKEA | Home & Garden | 1.80× | ||
| 06 | Lip balm | Beauty & Wellness | 1.80× | ||
| 07 | CC cream | Beauty & Wellness | 1.78× | ||
| 08 | TK Maxx | Shopping | 1.77× | ||
| 09 | Permanent makeup | Beauty & Wellness | 1.72× | ||
| 10 | Waxing | Beauty & Wellness | 1.70× | ||
| 11 | Hardware store | Home & Garden | 1.69× | ||
| 12 | Kitchenware | Home & Garden | 1.68× | ||
| 13 | Zoo | Kids & Family | 1.67× | ||
| 14 | Face powder | Beauty & Wellness | 1.67× | ||
| 15 | Garden centre | Home & Garden | 1.64× | ||
| 16 | Lip gloss | Beauty & Wellness | 1.63× | ||
| 17 | Convenience store | Food & Beverages | 1.62× | ||
| 18 | Manicure | Beauty & Wellness | 1.58× | ||
| 19 | Trivago | Travel & Leisure | 1.58× | ||
| 20 | Concealer | Beauty & Wellness | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Indulgence | JOY | 1.47× | |
| DIY Mentality | THRILL | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Extroversion | THRILL | 0.75× | |
| Early Adopter Mentality | POWER | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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