A data profile of the people who buy, follow and care about Window in Australia — modelled from more than twelve digital signal sources. Window has an estimated audience of 2,836,986 people in Australia.
Window has an estimated audience of 2,836,986 people in Australia. 57.6% are female, 42.4% are male, average age 46.0. Top brand affinities: IKEA, Aldi, Real property, Home Appliances, Curtain.
Top brand affinities include IKEA, Aldi, Real property, with strongest over-indexing on IKEA (1.7× the country average).
Demographically, the Window audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Window fan in Australia is more female, around 46.0 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Window profile in Australia.
57.6% are female, 42.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 46.0 |
| Estimated audience size | 2,836,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Window audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 8.1% |
| Italy | 3.8% |
The strongest cross-interests of the Window audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hinge | Internet & Social Media | 4.00× | ||
| 02 | Curtain | Home & Garden | 3.86× | ||
| 03 | Single-family detached home | Home & Garden | 3.48× | ||
| 04 | Window blind | Home & Garden | 3.15× | ||
| 05 | Home automation | Technology & Electronics | 2.71× | ||
| 06 | Pergola | Home & Garden | 2.53× | ||
| 07 | Microwave oven | Home & Garden | 2.34× | ||
| 08 | Real property | Home & Garden | 2.28× | ||
| 09 | Shower | Beauty & Wellness | 2.04× | ||
| 10 | Home Appliances | Home & Garden | 1.83× | ||
| 11 | Kitchenware | Home & Garden | 1.83× | ||
| 12 | Refrigerator | Home & Garden | 1.75× | ||
| 13 | Aldi | Shopping | 1.73× | ||
| 14 | IKEA | Home & Garden | 1.70× | ||
| 15 | Innovation | Business & Career | 1.68× | ||
| 16 | Cabinetry | Home & Garden | 1.65× | ||
| 17 | Solar energy | Home & Garden | 1.64× | ||
| 18 | Renewable energy | Business & Career | 1.62× | ||
| 19 | First class travel | Travel & Leisure | 1.58× | ||
| 20 | Renovation | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Quality Awareness | PREMIUM | 1.55× | |
| DIY Mentality | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Pet Ownership | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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