A data profile of the people who buy, follow and care about Window in Ireland — modelled from more than twelve digital signal sources. Window has an estimated audience of 749,527 people in Ireland.
Window has an estimated audience of 749,527 people in Ireland. 60.7% are female, 39.3% are male, average age 45.3. Top brand affinities: Screwfix, Curtain, Mattress, Shower, Apartment.
Top brand affinities include Screwfix, Curtain, Mattress, with strongest over-indexing on Screwfix (1.61× the country average).
Demographically, the Window audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Window fan in Ireland is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Window profile in Ireland.
60.7% are female, 39.3% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 45.3 |
| Estimated audience size | 749,527 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 29% |
of the worldwide Window audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 8.1% |
| Italy | 3.8% |
The strongest cross-interests of the Window audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Curtain | Home & Garden | 2.88× | ||
| 02 | Shower | Beauty & Wellness | 2.14× | ||
| 03 | Laminate flooring | Home & Garden | 2.12× | ||
| 04 | Toilet | Home & Garden | 2.01× | ||
| 05 | Weaving | Fashion & Accessoires | 1.95× | ||
| 06 | Wood flooring | Home & Garden | 1.94× | ||
| 07 | Home automation | Technology & Electronics | 1.94× | ||
| 08 | Efficient energy use | Technology & Electronics | 1.89× | ||
| 09 | Bed frame | Home & Garden | 1.88× | ||
| 10 | Sofa bed | Home & Garden | 1.88× | ||
| 11 | Log cabin | Home & Garden | 1.86× | ||
| 12 | Mattress | Home & Garden | 1.79× | ||
| 13 | Microwave oven | Home & Garden | 1.79× | ||
| 14 | Carpet | Home & Garden | 1.77× | ||
| 15 | Screwfix | Home & Garden | 1.61× | ||
| 16 | Garden furniture | Home & Garden | 1.56× | ||
| 17 | Used car | Cars & Mobility | 1.53× | ||
| 18 | Apartment | Business & Career | 1.51× | ||
| 19 | Solar energy | Home & Garden | 1.51× | ||
| 20 | Air conditioning | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.42× | |
| DIY Mentality | THRILL | 1.36× | |
| Quality Awareness | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Sustainability | BALANCE | 0.86× | |
| Urban Lifestyle | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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