Rascasse Audience Intelligence

Bathroom Audience in Malaysia

A data profile of the people who buy, follow and care about Bathroom in Malaysia — modelled from more than twelve digital signal sources. Bathroom has an estimated audience of 2,439,128 people in Malaysia.

#377among Topic in Malaysia
#28in Home & Garden

The average Bathroom fan in Malaysia is 41.0 years old, balanced, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bathroom profile in Malaysia.

Audience size
2.4M
in Malaysia
Gender
52.3%♀
47.7% male
Age
41.0
average years
Country rank
#492
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom fans

52.3% are female, 47.7% are male, average age 41.0.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Bathroom audience in Malaysia
MetricValue
Female52.3%
Male47.7%
Average age41.0
Estimated audience size2,439,128
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Bathroom audience in Malaysia
Age bracketShare%
16-198%
20-2924%
30-3926%
40-4923%
50+19%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Bathroom audience comes from Malaysia.

Worldwide audience distribution share by country for Bathroom
CountryShare
United States19.6%
United Kingdom6.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathroom audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Bathroom fans by region: top regions in Malaysia
#RegionReachAffinity×
01Penang~200K1.48×
02Selangor~900K1.35×
03Johor~400K1.31×
04Kuala Lumpur~500K1.23×
05Sarawak~200K1.20×
06Sabah~300K1.15×
07Perak~200K1.09×
08Kedah~200K1.03×
09Negeri Sembilan~100K1.03×
10Malacca~90K0.99×
11Pahang~100K0.95×
12Labuan~20K0.94×
13Perlis~30K0.91×
14Putrajaya~10K0.88×
15Kelantan~100K0.87×
16Terengganu~90K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Malaysia

See Bathroom audiences in other countries

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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