A data profile of the people who buy, follow and care about Garden in Switzerland — modelled from more than twelve digital signal sources. Garden has an estimated audience of 2,413,690 people in Switzerland.
Garden has an estimated audience of 2,413,690 people in Switzerland. 58.0% are female, 42.0% are male, average age 44.3. Top brand affinities: Aldi, Hornbach, Apartment, Real property, Flower.
Top brand affinities include Aldi, Hornbach, Apartment, with strongest over-indexing on Aldi (1.58× the country average).
Demographically, the Garden audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Garden fan in Switzerland is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Aldi.
The key figures that characterise the Garden profile in Switzerland.
58.0% are female, 42.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 44.3 |
| Estimated audience size | 2,413,690 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Garden audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lowe's | Shopping | 2.94× | ||
| 02 | TUI | Travel & Leisure | 2.76× | ||
| 03 | Garden furniture | Home & Garden | 2.55× | ||
| 04 | Bedroom furniture | Home & Garden | 2.54× | ||
| 05 | Real property | Home & Garden | 1.93× | ||
| 06 | Zoo | Kids & Family | 1.88× | ||
| 07 | Apartment | Business & Career | 1.82× | ||
| 08 | Property finder | Home & Garden | 1.79× | ||
| 09 | French Bulldog | Pets & Animals | 1.76× | ||
| 10 | Labrador Retriever | Pets & Animals | 1.75× | ||
| 11 | Sustainable energy | Home & Garden | 1.73× | ||
| 12 | Hornbach | Shopping | 1.70× | ||
| 13 | Musical theatre | Movies & TV | 1.67× | ||
| 14 | Zara | Shopping | 1.62× | ||
| 15 | Aldi | Shopping | 1.58× | ||
| 16 | Renewable energy | Business & Career | 1.55× | ||
| 17 | Charity and causes | Business & Career | 1.55× | ||
| 18 | Lingerie | Fashion & Accessoires | 1.55× | ||
| 19 | C&A | Shopping | 1.55× | ||
| 20 | Flower | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.55× | |
| Community Orientation | OPEN | 1.50× | |
| Design Affinity | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.94× | |
| Extroversion | THRILL | 0.95× | |
| Luxury Orientation | PREMIUM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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