A data profile of the people who buy, follow and care about Garden in Colombia — modelled from more than twelve digital signal sources. Garden has an estimated audience of 2,091,811 people in Colombia.
Garden has an estimated audience of 2,091,811 people in Colombia. 61.1% are female, 38.9% are male, average age 39.4. Top brand affinities: Gardening, Do it yourself (DIY), IKEA, Kitchenware, Innovation.
Top brand affinities include Gardening, Do it yourself (DIY), IKEA, with strongest over-indexing on Gardening (3.12× the country average).
Demographically, the Garden audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Career Orientation.
The typical Garden fan in Colombia is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Gardening.
The key figures that characterise the Garden profile in Colombia.
61.1% are female, 38.9% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 39.4 |
| Estimated audience size | 2,091,811 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Garden audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 18.9% |
| United Kingdom | 6.1% |
| Italy | 5.6% |
The strongest cross-interests of the Garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden furniture | Home & Garden | 3.52× | ||
| 02 | Urban agriculture | Business & Career | 3.28× | ||
| 03 | Gardening | Home & Garden | 3.12× | ||
| 04 | Bedroom furniture | Home & Garden | 2.25× | ||
| 05 | Efficient energy use | Technology & Electronics | 2.11× | ||
| 06 | Kitchenware | Home & Garden | 2.09× | ||
| 07 | IKEA | Home & Garden | 2.00× | ||
| 08 | Fertilizer | Home & Garden | 1.98× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.84× | ||
| 10 | Sustainable energy | Home & Garden | 1.82× | ||
| 11 | Herbalism | Health | 1.76× | ||
| 12 | Toothbrush | Beauty & Wellness | 1.70× | ||
| 13 | Boutique hotel | Travel & Leisure | 1.68× | ||
| 14 | Flea market | Home & Garden | 1.66× | ||
| 15 | Sugar substitute | Food & Beverages | 1.64× | ||
| 16 | Renovation | Home & Garden | 1.57× | ||
| 17 | Career development | Business & Career | 1.56× | ||
| 18 | Espresso | Food & Beverages | 1.54× | ||
| 19 | Renewable energy | Business & Career | 1.53× | ||
| 20 | Innovation | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.80× | |
| Career Orientation | POWER | 1.56× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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