Zoo Audience in France
Zoo has an estimated audience of 6,619,557 people in France. 62.0% are female, 38.0% are male, average age 46.8. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Brigitte Bardot, Météo-France, Can (band), Garden, King Jouet.
The average Zoo fan in France is 46.8 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Brigitte Bardot, Météo-France, Can (band), with strongest over-indexing on Brigitte Bardot (3.1× the country average). Demographically, the Zoo audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Zoo fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.8 |
| Estimated audience size | 6,619,557 |
Audience persona
The typical Zoo fan in France is more female, around 46.8 years old, with strong Pet Ownership tendencies and a notable affinity for Brigitte Bardot.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 950,278 | 0.8× |
| Auvergne-Rhône-Alpes | 695,298 | 0.89× |
| Nouvelle-Aquitaine | 660,363 | 1.13× |
| Hauts-de-France | 617,320 | 1.06× |
| Occitanie | 570,418 | 1× |
| Provence-Alpes-Côte d'Azur | 511,759 | 1.04× |
| Pays de la Loire | 505,988 | 1.38× |
| Normandy | 447,842 | 1.39× |
| Grand Est | 436,907 | 0.82× |
| Brittany | 399,985 | 1.24× |
| Bourgogne-Franche-Comté | 242,849 | 0.91× |
| Centre-Val de Loire | 213,092 | 0.86× |
| Corsica | 16,115 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brigitte Bardot | 3.1× | Movies & TV |
| Météo-France | 2.76× | News |
| Can (band) | 1.86× | Music & Radio |
| Garden | 1.76× | Home & Garden |
| King Jouet | 2.83× | Shopping |
| Bonobo (musician) | 3.16× | Music & Radio |
| Plant | 1.89× | Home & Garden |
| Kiabi | 2.29× | Fashion & Accessoires |
| vertbaudet | 2.73× | Fashion & Accessoires |
| Park | 2.75× | Travel & Leisure |
| Garden centre | 3.12× | Home & Garden |
| Gémo | 2.53× | Fashion & Accessoires |
| Puy du Fou | 2.65× | Travel & Leisure |
| Brico Dépôt | 1.55× | Shopping |
| Ornamental plant | 2.41× | Home & Garden |
| Auchan | 1.52× | Shopping |
| Animal husbandry | 2.41× | Politics & Society |
| Ouest-France | 1.52× | News |
| MONDIAL TISSUS | 3.15× | Fashion & Accessoires |
| Center Parcs | 2.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.38 |
| Mindfulness | BALANCE | 1.28 |
| Individualism | JOY | 1.28 |
| DIY Mentality | THRILL | 1.2 |
| Creativity | OPEN | 1.13 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| United Kingdom | 8.1% |
| France | 6.6% |
See Zoo audiences in other countries
More Kids & Family audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Zoo have in France?
Zoo has an estimated audience of 6,619,557 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Zoo fans?
62.0% of Zoo fans are female, 38.0% are male, with an average age of 46.8 years.
Which brands do Zoo fans like most?
Zoo fans show strongest brand affinity for Brigitte Bardot (3.1×), Météo-France (2.76×), and Can (band) (1.86×) over the country average.
Where do Zoo fans live in France?
Zoo fans in France are most concentrated in Île-de-France (reach 950,278), Auvergne-Rhône-Alpes (reach 695,298), and Nouvelle-Aquitaine (reach 660,363). These three regions account for the largest share of the active audience.
What other brands do Zoo fans also like?
Beyond Zoo itself, the audience over-indexes on Météo-France (2.76×), Can (band) (1.86×), Garden (1.76×), and King Jouet (2.83×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.