A data profile of the people who buy, follow and care about Zoo in France — modelled from more than twelve digital signal sources. Zoo has an estimated audience of 6,619,557 people in France.
The average Zoo fan in France is 46.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Brigitte Bardot, Météo-France, Can (band), with strongest over-indexing on Brigitte Bardot (3.1× the country average).
Demographically, the Zoo audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Zoo fan in France is more female, around 46.8 years old, with strong Community Orientation tendencies and a notable affinity for Brigitte Bardot.
The key figures that characterise the Zoo profile in France.
62.0% are female, 38.0% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.8 |
| Estimated audience size | 6,619,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Zoo audience comes from France.
| Country | Share |
|---|---|
| United States | 25.6% |
| United Kingdom | 8.1% |
| France | 6.6% |
Where the Zoo audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Normandy | ~400K | 1.39× | |
| 02 | Pays de la Loire | ~500K | 1.37× | |
| 03 | Brittany | ~400K | 1.23× | |
| 04 | Nouvelle-Aquitaine | ~700K | 1.13× | |
| 05 | Hauts-de-France | ~600K | 1.06× | |
| 06 | Provence-Alpes-Côte d'Azur | ~500K | 1.04× | |
| 07 | Occitanie | ~600K | 1.00× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.91× | |
| 09 | Auvergne-Rhône-Alpes | ~700K | 0.89× | |
| 10 | Centre-Val de Loire | ~200K | 0.86× | |
| 11 | Grand Est | ~400K | 0.82× | |
| 12 | Île-de-France | ~1M | 0.80× | |
| 13 | Corsica | ~20K | 0.58× |
The strongest cross-interests of the Zoo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonobo (musician) | Music & Radio | 3.16× | ||
| 02 | Garden centre | Home & Garden | 3.12× | ||
| 03 | Brigitte Bardot | Movies & TV | 3.10× | ||
| 04 | King Jouet | Shopping | 2.83× | ||
| 05 | Météo-France | News | 2.76× | ||
| 06 | Park | Travel & Leisure | 2.75× | ||
| 07 | vertbaudet | Fashion & Accessoires | 2.73× | ||
| 08 | Puy du Fou | Travel & Leisure | 2.65× | ||
| 09 | Gémo | Fashion & Accessoires | 2.53× | ||
| 10 | Ornamental plant | Home & Garden | 2.41× | ||
| 11 | Animal husbandry | Politics & Society | 2.41× | ||
| 12 | Kiabi | Fashion & Accessoires | 2.29× | ||
| 13 | Patrick Bruel | Music & Radio | 2.26× | ||
| 14 | Bricomarché | Home & Garden | 2.25× | ||
| 15 | Plant | Home & Garden | 1.89× | ||
| 16 | Can (band) | Music & Radio | 1.86× | ||
| 17 | Garden | Home & Garden | 1.76× | ||
| 18 | Brico Dépôt | Shopping | 1.55× | ||
| 19 | Auchan | Shopping | 1.52× | ||
| 20 | Ouest-France | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.37× | |
| Pet Ownership | JOY | 1.28× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.67× | |
| Career Orientation | POWER | 0.74× |
Zoo has an estimated audience of 6,619,557 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
62.0% of Zoo fans are female, 38.0% are male, with an average age of 46.8 years.
Zoo fans show strongest brand affinity for Brigitte Bardot (3.1×), Météo-France (2.76×), and Can (band) (1.86×) over the country average.
Zoo fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Zoo itself, the audience over-indexes on Météo-France (2.76×), Can (band) (1.86×), Patrick Bruel (2.26×), and Garden (1.76×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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