A data profile of the people who buy, follow and care about Local news in Poland — modelled from more than twelve digital signal sources. Local news has an estimated audience of 2,090,535 people in Poland.
Local news has an estimated audience of 2,090,535 people in Poland. 57.6% are female, 42.4% are male, average age 47.2. Top brand affinities: Onet Wiadomości, Super Express, Wirtualna Polska, Donald Tusk, Gazeta.pl.
Top brand affinities include Onet Wiadomości, Super Express, Wirtualna Polska, with strongest over-indexing on Onet Wiadomości (2.04× the country average).
Demographically, the Local news audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.
The typical Local news fan in Poland is more female, around 47.2 years old, with strong Quality Awareness tendencies and a notable affinity for Onet Wiadomości.
The key figures that characterise the Local news profile in Poland.
57.6% are female, 42.4% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 47.2 |
| Estimated audience size | 2,090,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 42% |
of the worldwide Local news audience comes from Poland.
| Country | Share |
|---|---|
| United States | 34.1% |
| India | 8.0% |
| United Kingdom | 6.4% |
The strongest cross-interests of the Local news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazeta Polska Codziennie | News | 5.19× | ||
| 02 | Radio Maryja | Music & Radio | 4.62× | ||
| 03 | Nowy Sącz | Travel & Leisure | 3.33× | ||
| 04 | Gazeta Krakowska | News | 3.15× | ||
| 05 | Jarosław Kaczyński | Politics & Society | 2.93× | ||
| 06 | Office 365 | Technology & Electronics | 2.44× | ||
| 07 | Polityka | News | 2.44× | ||
| 08 | Super Express | News | 2.38× | ||
| 09 | Donald Tusk | Politics & Society | 2.22× | ||
| 10 | TVP Info | Movies & TV | 2.22× | ||
| 11 | Wprost | News | 2.17× | ||
| 12 | TVP1 | Movies & TV | 2.17× | ||
| 13 | Onet Wiadomości | News | 2.04× | ||
| 14 | Republika (Indonesian newspaper) | News | 1.93× | ||
| 15 | Gazeta.pl | News | 1.74× | ||
| 16 | Wirtualna Polska | News | 1.70× | ||
| 17 | Portal (architecture) | Home & Garden | 1.69× | ||
| 18 | PKO Bank Polski | Business & Career | 1.61× | ||
| 19 | Gazeta Wyborcza | News | 1.58× | ||
| 20 | TVN24 | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.25× | |
| Price Sensitivity | PREMIUM | 1.45× | |
| Urban Lifestyle | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.27× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Early Adopter Mentality | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Local news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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