A data profile of the people who buy, follow and care about Polityka in Poland — modelled from more than twelve digital signal sources. Polityka has an estimated audience of 1,642,282 people in Poland.
Polityka has an estimated audience of 1,642,282 people in Poland. 54.4% are female, 45.6% are male, average age 43.9. Top brand affinities: Gazeta Wyborcza, Shopping and fashion, Love & Sex, Modern Talking, Exfoliation (cosmetology).
Top brand affinities include Gazeta Wyborcza, Shopping and fashion, Love & Sex, with strongest over-indexing on Gazeta Wyborcza (16.2× the country average).
Demographically, the Polityka audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Polityka fan in Poland is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Gazeta Wyborcza.
The key figures that characterise the Polityka profile in Poland.
54.4% are female, 45.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 43.9 |
| Estimated audience size | 1,642,282 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Polityka audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 92.7% |
| Germany | 3.4% |
| United Kingdom | 1.6% |
The strongest cross-interests of the Polityka audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gazeta Wyborcza | News | 16.20× | ||
| 02 | Modern Talking | Music & Radio | 13.11× | ||
| 03 | Love & Sex | Kids & Family | 11.87× | ||
| 04 | Mamma Mia! | Movies & TV | 11.37× | ||
| 05 | Valentine's Day | Kids & Family | 11.07× | ||
| 06 | Aretha Franklin | Music & Radio | 9.87× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 9.86× | ||
| 08 | Shopping and fashion | Shopping | 7.62× | ||
| 09 | Matt Damon | Movies & TV | 7.29× | ||
| 10 | Whitney Houston | Music & Radio | 4.22× | ||
| 11 | Activism | Politics & Society | 4.01× | ||
| 12 | Catholic Church | Politics & Society | 3.84× | ||
| 13 | Baltic Sea | Travel & Leisure | 3.79× | ||
| 14 | Game consoles | Technology & Electronics | 2.68× | ||
| 15 | Newsletter | Technology & Electronics | 2.56× | ||
| 16 | Local news | News | 2.44× | ||
| 17 | Internet & Social Media | 2.16× | |||
| 18 | TVP Sport | Sports | 1.94× | ||
| 19 | Ryanair | Travel & Leisure | 1.77× | ||
| 20 | Onet.pl | News | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.78× | |
| Spirituality | BALANCE | 2.14× | |
| Design Affinity | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Extroversion | THRILL | 0.87× | |
| Risk Appetite | THRILL | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Polityka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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