A data profile of the people who buy, follow and care about Gazeta Krakowska in Poland — modelled from more than twelve digital signal sources. Gazeta Krakowska has an estimated audience of 1,589,357 people in Poland.
Gazeta Krakowska has an estimated audience of 1,589,357 people in Poland. 63.5% are female, 36.5% are male, average age 36.5. Top brand affinities: Shopping and fashion, Game consoles, Local news, Ryanair, Love & Sex.
Top brand affinities include Shopping and fashion, Game consoles, Local news, with strongest over-indexing on Shopping and fashion (3.62× the country average).
Demographically, the Gazeta Krakowska audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Gazeta Krakowska fan in Poland is more female, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gazeta Krakowska profile in Poland.
63.5% are female, 36.5% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 36.5 |
| Estimated audience size | 1,589,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Gazeta Krakowska audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 94.6% |
| Germany | 2.0% |
| United States | 1.0% |
The strongest cross-interests of the Gazeta Krakowska audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 3.62× | ||
| 02 | Love & Sex | Kids & Family | 3.62× | ||
| 03 | Orsay | Shopping | 3.62× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 3.62× | ||
| 05 | Sustainable products | Politics & Society | 3.62× | ||
| 06 | Dodge Charger (LX) | Cars & Mobility | 3.62× | ||
| 07 | Game consoles | Technology & Electronics | 3.29× | ||
| 08 | Business Insider | Business & Career | 3.28× | ||
| 09 | Christmas tree | Kids & Family | 3.21× | ||
| 10 | Local news | News | 3.15× | ||
| 11 | TripAdvisor | Travel & Leisure | 2.69× | ||
| 12 | Mazda CX-5 | Cars & Mobility | 2.58× | ||
| 13 | Garmin | Technology & Electronics | 2.55× | ||
| 14 | Catholic Church | Politics & Society | 2.05× | ||
| 15 | Kia Sportage | Cars & Mobility | 2.05× | ||
| 16 | Ski resort | Travel & Leisure | 2.02× | ||
| 17 | Baltic Sea | Travel & Leisure | 1.99× | ||
| 18 | Ryanair | Travel & Leisure | 1.74× | ||
| 19 | Circle K | Shopping | 1.68× | ||
| 20 | BNP Paribas | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Family Orientation | CONSERVATISM | 1.47× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Extroversion | THRILL | 0.92× | |
| DIY Mentality | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gazeta Krakowska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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