A data profile of the people who buy, follow and care about Gazeta.pl in Poland — modelled from more than twelve digital signal sources. Gazeta.pl has an estimated audience of 7,364,208 people in Poland.
Gazeta.pl has an estimated audience of 7,364,208 people in Poland. 69.2% are female, 30.8% are male, average age 41.1. Top brand affinities: Shopping and fashion, Catholic Church, Game consoles, Baltic Sea, Newsletter.
Top brand affinities include Shopping and fashion, Catholic Church, Game consoles, with strongest over-indexing on Shopping and fashion (2.21× the country average).
Demographically, the Gazeta.pl audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Gazeta.pl fan in Poland is more female, around 41.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gazeta.pl profile in Poland.
69.2% are female, 30.8% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.1 |
| Estimated audience size | 7,364,208 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Gazeta.pl audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 76.1% |
| Germany | 6.7% |
| United Kingdom | 3.1% |
The strongest cross-interests of the Gazeta.pl audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.21× | ||
| 02 | Catholic Church | Politics & Society | 2.21× | ||
| 03 | Baltic Sea | Travel & Leisure | 2.21× | ||
| 04 | Love & Sex | Kids & Family | 2.21× | ||
| 05 | Business Insider | Business & Career | 2.21× | ||
| 06 | Orsay | Shopping | 2.19× | ||
| 07 | Game consoles | Technology & Electronics | 2.17× | ||
| 08 | Newsletter | Technology & Electronics | 2.09× | ||
| 09 | TripAdvisor | Travel & Leisure | 2.02× | ||
| 10 | Michael Jackson | Music & Radio | 1.96× | ||
| 11 | Dentistry | Business & Career | 1.86× | ||
| 12 | Viral video | Internet & Social Media | 1.85× | ||
| 13 | Volunteer fire department | Health | 1.83× | ||
| 14 | Contemporary R&B | Music & Radio | 1.77× | ||
| 15 | Bourbon whiskey | Food & Beverages | 1.77× | ||
| 16 | Kebab | Food & Beverages | 1.77× | ||
| 17 | Local news | News | 1.74× | ||
| 18 | Tennessee whiskey | Food & Beverages | 1.74× | ||
| 19 | Scotch whisky | Food & Beverages | 1.72× | ||
| 20 | Musical film | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.39× | |
| Tradition | CONSERVATISM | 1.35× | |
| Convenience Orientation | PREMIUM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Gazeta.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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