Gazeta.pl Audience in Germany
Gazeta.pl has an estimated audience of 678,389 people in Germany. 65.8% are female, 34.2% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Telewizja Polska, Onet.pl, E.Leclerc, Western Union, Allgäu.
The average Gazeta.pl fan in Germany is 44.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Telewizja Polska, Onet.pl, E.Leclerc, with strongest over-indexing on Telewizja Polska (77.27× the country average). Demographically, the Gazeta.pl audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Gazeta.pl fans
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 44.8 |
| Estimated audience size | 678,389 |
Audience persona
The typical Gazeta.pl fan in Germany is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Telewizja Polska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,858 | 1.45× |
| Bayern | 100,132 | 0.92× |
| Baden-Württemberg | 93,675 | 1.01× |
| Niedersachsen | 77,838 | 1.18× |
| Berlin | 58,494 | 1.93× |
| Hessen | 56,044 | 1.08× |
| Hamburg | 23,114 | 1.51× |
| Brandenburg | 22,974 | 1.09× |
| Schleswig-Holstein | 22,043 | 0.9× |
| Sachsen | 21,970 | 0.66× |
| Rheinland-Pfalz | 21,762 | 0.64× |
| Bremen | 9,852 | 1.7× |
| Thüringen | 8,895 | 0.51× |
| Sachsen-Anhalt | 7,626 | 0.43× |
| Mecklenburg-Vorpommern | 7,072 | 0.55× |
| Saarland | 3,531 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telewizja Polska | 77.27× | Movies & TV |
| Onet.pl | 16.9× | News |
| E.Leclerc | 52.49× | Shopping |
| Western Union | 8.15× | Business & Career |
| Allgäu | 8.43× | Travel & Leisure |
| Country rap | 8.36× | Music & Radio |
| Bertolt Brecht | 15.66× | Literature |
| Poland national football team | 16.6× | Sports |
| Karl Lagerfeld | 10.64× | Fashion & Accessoires |
| Škoda Kodiaq | 8.37× | Cars & Mobility |
| Monsters | 10.24× | Movies & TV |
| Uomini e Donne | 16.2× | Movies & TV |
| Lech Poznań | 18.35× | Sports |
| Leroy Merlin | 11.37× | Shopping |
| Gdańsk | 18× | Travel & Leisure |
| Lake Constance | 7.85× | Travel & Leisure |
| Language education | 5.21× | Business & Career |
| Opel Zafira | 10.85× | Cars & Mobility |
| League of Legends | 3.98× | Games |
| Dailymotion | 5.98× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.13 |
| Community Orientation | OPEN | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
| Urban Lifestyle | OPEN | 1.03 |
| Travelling | THRILL | 0.94 |
| Spirituality | BALANCE | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 75.0% |
| Germany | 7.0% |
| United Kingdom | 3.4% |
See Gazeta.pl audiences in other countries
More News audiences in Germany
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- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Gazeta.pl have in Germany?
Gazeta.pl has an estimated audience of 678,389 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gazeta.pl fans?
65.8% of Gazeta.pl fans are female, 34.2% are male, with an average age of 44.8 years.
Which brands do Gazeta.pl fans like most?
Gazeta.pl fans show strongest brand affinity for Telewizja Polska (77.27×), Onet.pl (16.9×), and E.Leclerc (52.49×) over the country average.
Where do Gazeta.pl fans live in Germany?
Gazeta.pl fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,858), Bayern (reach 100,132), and Baden-Württemberg (reach 93,675). These three regions account for the largest share of the active audience.
What other brands do Gazeta.pl fans also like?
Beyond Gazeta.pl itself, the audience over-indexes on Onet.pl (16.9×), E.Leclerc (52.49×), Western Union (8.15×), and Allgäu (8.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gazeta.pl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.