Onet Wiadomości Audience in Germany
Onet Wiadomości has an estimated audience of 461,916 people in Germany. 64.0% are female, 36.0% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Pillow, Jack White, Natural rubber, Antoine Griezmann.
The average Onet Wiadomości fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Pillow, Jack White, with strongest over-indexing on Rossmann (2.25× the country average). Demographically, the Onet Wiadomości audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Onet Wiadomości fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.3 |
| Estimated audience size | 461,916 |
Audience persona
The typical Onet Wiadomości fan in Germany is more female, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,939 | 1.08× |
| Bayern | 69,413 | 0.93× |
| Baden-Württemberg | 62,773 | 1× |
| Hessen | 42,277 | 1.2× |
| Rheinland-Pfalz | 36,444 | 1.57× |
| Niedersachsen | 33,633 | 0.75× |
| Berlin | 31,440 | 1.52× |
| Sachsen | 20,631 | 0.91× |
| Brandenburg | 18,784 | 1.31× |
| Schleswig-Holstein | 13,463 | 0.81× |
| Thüringen | 11,578 | 0.98× |
| Hamburg | 11,462 | 1.1× |
| Sachsen-Anhalt | 5,287 | 0.44× |
| Mecklenburg-Vorpommern | 5,029 | 0.57× |
| Saarland | 4,615 | 0.81× |
| Bremen | 3,961 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.25× | Shopping |
| Pillow | 2.65× | Home & Garden |
| Jack White | 1.75× | Movies & TV |
| Natural rubber | 1.83× | Cars & Mobility |
| Antoine Griezmann | 3.94× | Sports |
| Diane Sawyer | 7.91× | Movies & TV |
| Yoga Journal | 4.84× | Sports |
| Roger Federer | 1.52× | Sports |
| Lebanese cuisine | 1.79× | Food & Beverages |
| UK garage | 1.68× | Music & Radio |
| International University of Business Agriculture and Technology | 1.52× | Business & Career |
| MS Mode | 1.61× | Fashion & Accessoires |
| Gulf Air | 1.75× | Travel & Leisure |
| Life of Pi | 1.56× | Movies & TV |
| Julius Caesar (play) | 1.65× | |
| Jorja Fox | 1.51× | Movies & TV |
| Sears | 1.64× | Shopping |
| Caprivi Strip | 1.64× | |
| Brăila | 1.7× | Travel & Leisure |
| Hippophae | 1.71× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.32 |
| Need for Security | CONSERVATISM | 1.15 |
| Family Orientation | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.02 |
| Price Sensitivity | PREMIUM | 0.99 |
| Risk Appetite | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 86.9% |
| Germany | 4.8% |
| United Kingdom | 1.8% |
See Onet Wiadomości audiences in other countries
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Frequently asked questions
How many fans does Onet Wiadomości have in Germany?
Onet Wiadomości has an estimated audience of 461,916 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Onet Wiadomości fans?
64.0% of Onet Wiadomości fans are female, 36.0% are male, with an average age of 45.3 years.
Which brands do Onet Wiadomości fans like most?
Onet Wiadomości fans show strongest brand affinity for Rossmann (2.25×), Pillow (2.65×), and Jack White (1.75×) over the country average.
Where do Onet Wiadomości fans live in Germany?
Onet Wiadomości fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,939), Bayern (reach 69,413), and Baden-Württemberg (reach 62,773). These three regions account for the largest share of the active audience.
What other brands do Onet Wiadomości fans also like?
Beyond Onet Wiadomości itself, the audience over-indexes on Pillow (2.65×), Jack White (1.75×), Natural rubber (1.83×), and Antoine Griezmann (3.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Onet Wiadomości. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.