Rascasse Audience Intelligence

Onet Wiadomości Audience in Germany

A data profile of the people who buy, follow and care about Onet Wiadomości in Germany — modelled from more than twelve digital signal sources. Onet Wiadomości has an estimated audience of 436,218 people in Germany.

#438among Website / Newspaper / Magazine in Germany#155in News

The average Onet Wiadomości fan in Germany is 45.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bertolt Brecht, André Rieu, Carrefour, with strongest over-indexing on Bertolt Brecht (26.07× the country average).

Demographically, the Onet Wiadomości audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Onet Wiadomości fan in Germany is more female, around 45.3 years old, with strong Spirituality tendencies and a notable affinity for Bertolt Brecht.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onet Wiadomości profile in Germany.

Audience size
436K
in Germany
Gender
64.0%♀
36.0% male
Age
45.3
average years
Country rank
#13076
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Onet Wiadomości

64.0% are female, 36.0% are male, average age 45.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Onet Wiadomości audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age45.3
Estimated audience size436,218
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Onet Wiadomości audience in Germany
Age bracketShare%
16-194%
20-2914%
30-3924%
40-4930%
50+28%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Onet Wiadomości audience comes from Germany.

Worldwide audience distribution share by country for Onet Wiadomości
CountryShare
Poland87.1%
Germany4.7%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onet Wiadomości audience in Germany is strongest.

Fig. 05

Top regions by affinity

Onet Wiadomości fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.56×
02Berlin~30K1.45×
03Brandenburg~20K1.30×
04Hessen~40K1.20×
05Hamburg~10K1.09×
06Nordrhein-Westfalen~100K1.05×
07Bremen~4K1.03×
08Thüringen~10K1.00×
09Baden-Württemberg~60K0.98×
10Bayern~70K0.91×
11Sachsen~20K0.91×
12Saarland~5K0.88×
13Schleswig-Holstein~10K0.83×
14Niedersachsen~30K0.75×
15Mecklenburg-Vorpommern~5K0.65×
16Sachsen-Anhalt~6K0.53×
Fig. 06

Affinity by region

Affinity by region — Onet Wiadomości, Germany
0.53×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onet Wiadomości audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onet Wiadomości audience
#·InterestCategoryAffinity×
01Bertolt BrechtLiterature26.07×
02Opel ComboCars & Mobility14.41×
03André RieuMusic & Radio11.08×
04CarrefourShopping10.64×
05Robert LewandowskiSports8.07×
06Semino RossiMusic & Radio4.55×
07League of LegendsGames4.09×
08Virtual realityTechnology & Electronics3.99×
09Employment agencyBusiness & Career3.84×
10AliExpressShopping3.29×
11AerobicsSports3.12×
12BonprixShopping2.54×
13TK MaxxShopping2.38×
14RedditInternet & Social Media2.22×
15BoutiquesFashion & Accessoires2.09×
16BankingBusiness & Career2.02×
17CHECK24Business & Career1.89×
18EBayShopping1.86×
19TelecommunicationTechnology & Electronics1.76×
20AutoScout24Cars & Mobility1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onet Wiadomości audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onet Wiadomości audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.17×
Community OrientationOPEN2.07×
Need for SecurityCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onet Wiadomości audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.35×
MindfulnessBALANCE0.45×
PatriotismCONSERVATISM0.49×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Onet Wiadomości have in Germany?

Onet Wiadomości has an estimated audience of 436,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Onet Wiadomości fans?

64.0% of Onet Wiadomości fans are female, 36.0% are male, with an average age of 45.3 years.

03

Which brands do Onet Wiadomości fans like most?

Onet Wiadomości fans show strongest brand affinity for Bertolt Brecht (26.07×), André Rieu (11.08×), and Carrefour (10.64×) over the country average.

04

Where do Onet Wiadomości fans live in Germany?

Onet Wiadomości fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Onet Wiadomości fans also like?

Beyond Onet Wiadomości itself, the audience over-indexes on André Rieu (11.08×), Carrefour (10.64×), Robert Lewandowski (8.07×), and AliExpress (3.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in Germany

See Onet Wiadomości audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Onet Wiadomości. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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