A data profile of the people who buy, follow and care about Grocery store in Poland — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 1,638,019 people in Poland.
Grocery store has an estimated audience of 1,638,019 people in Poland. 65.8% are female, 34.2% are male, average age 41.2. Top brand affinities: Auchan, Carrefour, Supermarket, Kaufland, Pepco.
Top brand affinities include Auchan, Carrefour, Supermarket, with strongest over-indexing on Auchan (3.55× the country average).
Demographically, the Grocery store audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Grocery store fan in Poland is more female, around 41.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Auchan.
The key figures that characterise the Grocery store profile in Poland.
65.8% are female, 34.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 65.8% |
| Male | 34.2% |
| Average age | 41.2 |
| Estimated audience size | 1,638,019 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Grocery store audience comes from Poland.
| Country | Share |
|---|---|
| China | 21.5% |
| United States | 16.2% |
| Japan | 5.7% |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supermarket | Shopping | 4.65× | ||
| 02 | Convenience store | Food & Beverages | 4.63× | ||
| 03 | Carrefour | Shopping | 3.80× | ||
| 04 | Hypermarket | Shopping | 3.68× | ||
| 05 | Auchan | Shopping | 3.55× | ||
| 06 | Aldi | Shopping | 2.12× | ||
| 07 | Kaufland | Shopping | 2.09× | ||
| 08 | Pepco | Fashion & Accessoires | 2.08× | ||
| 09 | Super Express | News | 1.85× | ||
| 10 | Internet & Social Media | 1.83× | |||
| 11 | Discount stores | Shopping | 1.78× | ||
| 12 | Kindergarten | Kids & Family | 1.73× | ||
| 13 | Onet Wiadomości | News | 1.70× | ||
| 14 | Coupons | Shopping | 1.63× | ||
| 15 | Skirt | Fashion & Accessoires | 1.63× | ||
| 16 | Fakt | News | 1.62× | ||
| 17 | Blouse | Fashion & Accessoires | 1.62× | ||
| 18 | Sales promotion | Shopping | 1.59× | ||
| 19 | IKEA | Home & Garden | 1.52× | ||
| 20 | Discounts and allowances | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Individualism | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.69× | |
| DIY Mentality | THRILL | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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