A data profile of the people who buy, follow and care about Grocery store in Malaysia — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 3,170,158 people in Malaysia.
The average Grocery store fan in Malaysia is 37.3 years old, more female, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Johor.
Top brand affinities include Hypermarket, Convenience store, Toko Baju, with strongest over-indexing on Hypermarket (1.56× the country average).
Demographically, the Grocery store audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Grocery store fan in Malaysia is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Grocery store profile in Malaysia.
57.4% are female, 42.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 37.3 |
| Estimated audience size | 3,170,158 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Grocery store audience comes from Malaysia.
| Country | Share |
|---|---|
| China | 21.5% |
| United States | 16.2% |
| Japan | 5.7% |
Where the Grocery store audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~300K | 1.68× | |
| 02 | Sabah | ~400K | 1.45× | |
| 03 | Johor | ~600K | 1.43× | |
| 04 | Kuala Lumpur | ~800K | 1.36× | |
| 05 | Kedah | ~300K | 1.36× | |
| 06 | Pahang | ~200K | 1.30× | |
| 07 | Perak | ~300K | 1.16× | |
| 08 | Malacca | ~100K | 1.11× | |
| 09 | Sarawak | ~200K | 0.93× | |
| 10 | Terengganu | ~100K | 0.83× | |
| 11 | Selangor | ~700K | 0.75× | |
| 12 | Negeri Sembilan | ~100K | 0.75× | |
| 13 | Kelantan | ~100K | 0.69× | |
| 14 | Perlis | ~30K | 0.63× | |
| 15 | Labuan | ~20K | 0.63× | |
| 16 | Putrajaya | ~9K | 0.55× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kimberly-Clark | Beauty & Wellness | 1.79× | ||
| 02 | Sun protective clothing | Fashion & Accessoires | 1.76× | ||
| 03 | Assam | Travel & Leisure | 1.73× | ||
| 04 | Fonterra | Food & Beverages | 1.73× | ||
| 05 | York | Travel & Leisure | 1.70× | ||
| 06 | Toko Baju | Shopping | 1.67× | ||
| 07 | Delicatessen | Food & Beverages | 1.66× | ||
| 08 | Butcher | Food & Beverages | 1.62× | ||
| 09 | Mentholatum | Health | 1.59× | ||
| 10 | Sun tanning | Beauty & Wellness | 1.58× | ||
| 11 | Lotus Elise | Cars & Mobility | 1.58× | ||
| 12 | Lotus Exige | Cars & Mobility | 1.58× | ||
| 13 | Lotus Evora | Cars & Mobility | 1.57× | ||
| 14 | Hypermarket | Shopping | 1.56× | ||
| 15 | Toilet paper | Home & Garden | 1.52× | ||
| 16 | Health food store | Food & Beverages | 1.52× | ||
| 17 | Convenience store | Food & Beverages | 1.51× | ||
| 18 | Jilbāb | Fashion & Accessoires | 1.51× | ||
| 19 | Satellite dish | Technology & Electronics | 1.51× | ||
| 20 | Dhaka District | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.29× | |
| Urban Lifestyle | OPEN | 1.02× | |
| Spirituality | BALANCE | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.75× |
Grocery store has an estimated audience of 3,170,158 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
57.4% of Grocery store fans are female, 42.6% are male, with an average age of 37.3 years.
Grocery store fans show strongest brand affinity for Hypermarket (1.56×), Convenience store (1.51×), and Toko Baju (1.67×) over the country average.
Grocery store fans in Malaysia are most concentrated in Kuala Lumpur (reach ~800K), Selangor (reach ~700K), and Johor (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on Convenience store (1.51×), Toko Baju (1.67×), Jilbāb (1.51×), and Toilet paper (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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