A data profile of the people who buy, follow and care about Grocery store in Ireland — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 909,967 people in Ireland.
Grocery store has an estimated audience of 909,967 people in Ireland. 66.9% are female, 33.1% are male, average age 43.5. Top brand affinities: Online grocer, Inter Milan, Evan Ferguson, Twitch, NBA Finals.
Top brand affinities include Online grocer, Inter Milan, Evan Ferguson, with strongest over-indexing on Online grocer (1.79× the country average).
Demographically, the Grocery store audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Individualism, Social Media Usage.
The typical Grocery store fan in Ireland is more female, around 43.5 years old, with strong Individualism tendencies and a notable affinity for Online grocer.
The key figures that characterise the Grocery store profile in Ireland.
66.9% are female, 33.1% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.5 |
| Estimated audience size | 909,967 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Grocery store audience comes from Ireland.
| Country | Share |
|---|---|
| China | 21.4% |
| United States | 16.1% |
| Japan | 5.7% |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Inter Milan | Sports | 1.98× | ||
| 02 | Jake Paul | Internet & Social Media | 1.98× | ||
| 03 | NBA Finals | Sports | 1.87× | ||
| 04 | NBA playoffs | Sports | 1.84× | ||
| 05 | A.S. Roma | Sports | 1.80× | ||
| 06 | Outfit of the day | Fashion & Accessoires | 1.80× | ||
| 07 | Online grocer | Shopping | 1.79× | ||
| 08 | OLX | Shopping | 1.78× | ||
| 09 | Abuja | Travel & Leisure | 1.74× | ||
| 10 | Underground hip hop | Music & Radio | 1.72× | ||
| 11 | Missguided | Fashion & Accessoires | 1.71× | ||
| 12 | Twitch | Games | 1.68× | ||
| 13 | A.C. Milan | Sports | 1.67× | ||
| 14 | Home-improvement center | Home & Garden | 1.67× | ||
| 15 | Stone Island | Fashion & Accessoires | 1.67× | ||
| 16 | Evan Ferguson | Sports | 1.66× | ||
| 17 | Borussia Dortmund | Sports | 1.63× | ||
| 18 | Ligue 1 | Sports | 1.60× | ||
| 19 | Lagos | Travel & Leisure | 1.58× | ||
| 20 | Serie A | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.09× | |
| Social Media Usage | JOY | 1.01× | |
| Design Affinity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.75× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.