A data profile of the people who buy, follow and care about Grocery store in United Kingdom — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 8,972,684 people in United Kingdom.
The average Grocery store fan in United Kingdom is 43.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, Scotland.
Top brand affinities include Supermarket, Hypermarket, Chain store, with strongest over-indexing on Supermarket (1.83× the country average).
Demographically, the Grocery store audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Grocery store fan in United Kingdom is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Supermarket.
The key figures that characterise the Grocery store profile in United Kingdom.
65.1% are female, 34.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.7 |
| Estimated audience size | 8,972,684 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Grocery store audience comes from United Kingdom.
| Country | Share |
|---|---|
| China | 21.4% |
| United States | 16.1% |
| Japan | 5.7% |
Where the Grocery store audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1.5M | 1.66× | |
| 02 | Greater London | ~2M | 1.58× | |
| 03 | South West | ~1M | 1.29× | |
| 04 | North West | ~1M | 1.23× | |
| 05 | South East | ~1.5M | 1.07× | |
| 06 | East Midlands | ~600K | 1.00× | |
| 07 | Wales | ~500K | 0.99× | |
| 08 | East of England | ~800K | 0.98× | |
| 09 | Northern Ireland | ~200K | 0.70× | |
| 10 | England | ~5.5M | 0.65× | |
| 11 | Yorkshire and the Humber | ~500K | 0.64× | |
| 12 | North East | ~200K | 0.62× | |
| 13 | West Midlands | ~200K | 0.59× |
The strongest cross-interests of the Grocery store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ashton Kutcher | Movies & TV | 3.40× | ||
| 02 | Hypermarket | Shopping | 2.89× | ||
| 03 | Carnation (brand) | Food & Beverages | 2.74× | ||
| 04 | Fish market | Food & Beverages | 2.45× | ||
| 05 | Package delivery | Business & Career | 2.07× | ||
| 06 | Chain store | Shopping | 2.06× | ||
| 07 | Convenience store | Food & Beverages | 1.94× | ||
| 08 | Big-box store | Shopping | 1.90× | ||
| 09 | Essen | Travel & Leisure | 1.84× | ||
| 10 | Supermarket | Shopping | 1.83× | ||
| 11 | Basket | Home & Garden | 1.68× | ||
| 12 | Pudding | Food & Beverages | 1.65× | ||
| 13 | Ax Paris | Fashion & Accessoires | 1.61× | ||
| 14 | Pig | Pets & Animals | 1.59× | ||
| 15 | Online grocer | Shopping | 1.57× | ||
| 16 | FTSE 100 Index | Business & Career | 1.57× | ||
| 17 | Market (economics) | Business & Career | 1.57× | ||
| 18 | Ground meat | Food & Beverages | 1.56× | ||
| 19 | George at Asda | Shopping | 1.53× | ||
| 20 | Frock | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Price Sensitivity | PREMIUM | 1.18× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.88× | |
| Early Adopter Mentality | POWER | 0.94× | |
| DIY Mentality | THRILL | 0.96× |
Grocery store has an estimated audience of 8,972,684 people in United Kingdom, concentrated in England and Greater London.
65.1% of Grocery store fans are female, 34.9% are male, with an average age of 43.7 years.
Grocery store fans show strongest brand affinity for Supermarket (1.83×), Hypermarket (2.89×), and Chain store (2.06×) over the country average.
Grocery store fans in United Kingdom are most concentrated in England (reach ~5.5M), Greater London (reach ~2M), and Scotland (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Grocery store itself, the audience over-indexes on Hypermarket (2.89×), Chain store (2.06×), Big-box store (1.9×), and Convenience store (1.94×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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