Grocery store Audience in United Kingdom
Grocery store has an estimated audience of 8,972,684 people in United Kingdom. 65.1% are female, 34.9% are male, average age 43.7. Top regions: England, Greater London, Scotland. Top brand affinities: Supermarket, Hypermarket, Chain store, Big-box store, Convenience store.
The average Grocery store fan in United Kingdom is 43.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, Scotland. Top brand affinities include Supermarket, Hypermarket, Chain store, with strongest over-indexing on Supermarket (1.83× the country average). Demographically, the Grocery store audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Grocery store fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 43.7 |
| Estimated audience size | 8,972,684 |
Audience persona
The typical Grocery store fan in United Kingdom is more female, around 43.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Supermarket.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,393,933 | 0.65× |
| Greater London | 1,844,578 | 1.58× |
| Scotland | 1,343,119 | 1.66× |
| South East | 1,288,266 | 1.07× |
| North West | 1,184,268 | 1.23× |
| South West | 952,407 | 1.29× |
| East of England | 806,386 | 0.98× |
| East Midlands | 633,944 | 1× |
| Wales | 509,275 | 0.99× |
| Yorkshire and the Humber | 458,879 | 0.64× |
| West Midlands | 225,566 | 0.59× |
| North East | 215,422 | 0.62× |
| Northern Ireland | 192,148 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Supermarket | 1.83× | Shopping |
| Hypermarket | 2.89× | Shopping |
| Chain store | 2.06× | Shopping |
| Big-box store | 1.9× | Shopping |
| Convenience store | 1.94× | Food & Beverages |
| Frock | 1.51× | Fashion & Accessoires |
| Pig | 1.59× | Pets & Animals |
| Online grocer | 1.57× | Shopping |
| Ashton Kutcher | 3.4× | Movies & TV |
| FTSE 100 Index | 1.57× | Business & Career |
| Fish market | 2.45× | Food & Beverages |
| Ground meat | 1.56× | Food & Beverages |
| Market (economics) | 1.57× | Business & Career |
| George at Asda | 1.53× | Shopping |
| Package delivery | 2.07× | Business & Career |
| Ax Paris | 1.61× | Fashion & Accessoires |
| Essen | 1.84× | Travel & Leisure |
| Basket | 1.68× | Home & Garden |
| Pudding | 1.65× | Food & Beverages |
| Carnation (brand) | 2.74× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.39 |
| Individualism | JOY | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Design Affinity | PREMIUM | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 21.6% |
| United States | 16.2% |
| Japan | 5.7% |
See Grocery store audiences in other countries
More Food & Beverages audiences in United Kingdom
- Charitable organization (19,671,430)
- Bars (18,265,047)
- Concerts (18,153,370)
- Spas (17,922,851)
- Beauty salons (17,479,554)
Frequently asked questions
How many fans does Grocery store have in United Kingdom?
Grocery store has an estimated audience of 8,972,684 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Grocery store fans?
65.1% of Grocery store fans are female, 34.9% are male, with an average age of 43.7 years.
Which brands do Grocery store fans like most?
Grocery store fans show strongest brand affinity for Supermarket (1.83×), Hypermarket (2.89×), and Chain store (2.06×) over the country average.
Where do Grocery store fans live in United Kingdom?
Grocery store fans in United Kingdom are most concentrated in England (reach 5,393,933), Greater London (reach 1,844,578), and Scotland (reach 1,343,119). These three regions account for the largest share of the active audience.
What other brands do Grocery store fans also like?
Beyond Grocery store itself, the audience over-indexes on Hypermarket (2.89×), Chain store (2.06×), Big-box store (1.9×), and Convenience store (1.94×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.