Rascasse Audience Intelligence

Grocery store Audience in United States

A data profile of the people who buy, follow and care about Grocery store in United States — modelled from more than twelve digital signal sources. Grocery store has an estimated audience of 41,269,081 people in United States.

#15among Touchpoint in United States#55in Food & Beverages

The average Grocery store fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 7-Eleven, Supermarket, Hypermarket, with strongest over-indexing on 7-Eleven (2.2× the country average).

Demographically, the Grocery store audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grocery store fan in United States is more female, around 43.2 years old, with strong Convenience Orientation tendencies and a notable affinity for 7-Eleven.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grocery store profile in United States.

Audience size
41.3M
in United States
Gender
61.4%♀
38.6% male
Age
43.2
average years
Country rank
#548
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grocery store fans

61.4% are female, 38.6% are male, average age 43.2.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Grocery store audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.2
Estimated audience size41,269,081
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Grocery store audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4923%
50+30%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Grocery store audience comes from United States.

Worldwide audience distribution share by country for Grocery store
CountryShare
China21.4%
United States16.1%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grocery store audience in United States is strongest.

Fig. 05

Top regions by affinity

Grocery store fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~100K2.28×
02Hawaii~400K2.24×
03Montana~200K2.02×
04Vermont~100K1.76×
05Alaska~100K1.50×
06Washington, District of Columbia~200K1.37×
07Utah~500K1.34×
08Washington~1M1.30×
09Maine~200K1.30×
10Colorado~800K1.28×
11Oregon~600K1.28×
12Nevada~500K1.16×
13New Mexico~200K1.14×
14South Dakota~100K1.09×
15Idaho~200K1.08×
16New Hampshire~200K1.08×
17California~5M1.07×
18Virginia~1M1.01×
19Arizona~800K0.98×
20Massachusetts~800K0.98×
21New York~2M0.95×
22North Carolina~1M0.95×
23South Carolina~600K0.92×
24Wisconsin~600K0.89×
25Minnesota~500K0.89×
26Florida~2.5M0.87×
27Illinois~1M0.87×
28Tennessee~700K0.86×
29Maryland~600K0.86×
30Kansas~300K0.81×
31Georgia~1M0.80×
32Pennsylvania~1M0.79×
33Michigan~800K0.79×
34Missouri~500K0.79×
35Connecticut~300K0.79×
36Texas~2.5M0.76×
37Iowa~300K0.74×
38Oklahoma~300K0.73×
39Rhode Island~100K0.73×
40Ohio~900K0.72×
41Louisiana~400K0.72×
42New Jersey~700K0.71×
43Nebraska~100K0.71×
44Indiana~500K0.70×
45Arkansas~200K0.68×
46Delaware~80K0.67×
47Kentucky~300K0.65×
48West Virginia~100K0.65×
49Alabama~400K0.63×
50Mississippi~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Grocery store, United States
0.62×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grocery store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grocery store audience
#·InterestCategoryAffinity×
01Lotte MartShopping6.67×
02GratisShopping4.44×
03FamilyMartShopping4.42×
04Korean moviesMovies & TV3.27×
05Grocery OutletFood & Beverages2.32×
067-ElevenShopping2.20×
07TokopediaShopping2.20×
08HypermarketShopping2.00×
09H-E-BShopping1.90×
10Online grocerShopping1.86×
11Convenience storeFood & Beverages1.62×
12ResellerShopping1.61×
13Inter MilanSports1.61×
14Jake PaulInternet & Social Media1.60×
15Save-A-LotFood & Beverages1.60×
16Package deliveryBusiness & Career1.56×
17SupermarketShopping1.55×
18Food LionShopping1.55×
19LidlShopping1.54×
20The Fresh MarketShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grocery store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grocery store audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.17×
Community OrientationOPEN1.08×
Price SensitivityPREMIUM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grocery store audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.95×
Urban LifestyleOPEN0.95×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grocery store have in United States?

Grocery store has an estimated audience of 41,269,081 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grocery store fans?

61.4% of Grocery store fans are female, 38.6% are male, with an average age of 43.2 years.

03

Which brands do Grocery store fans like most?

Grocery store fans show strongest brand affinity for 7-Eleven (2.2×), Supermarket (1.55×), and Hypermarket (2×) over the country average.

04

Where do Grocery store fans live in United States?

Grocery store fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Grocery store fans also like?

Beyond Grocery store itself, the audience over-indexes on Supermarket (1.55×), Hypermarket (2×), H-E-B (1.9×), and Grocery Outlet (2.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Grocery store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →