Grocery store Audience in United States

Grocery store logo

Grocery store has an estimated audience of 41,269,081 people in United States. 61.4% are female, 38.6% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: 7-Eleven, Supermarket, Hypermarket, H-E-B, Grocery Outlet.

The average Grocery store fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 7-Eleven, Supermarket, Hypermarket, with strongest over-indexing on 7-Eleven (2.2× the country average). Demographically, the Grocery store audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Grocery store fans

Demographic split for Grocery store audience in United States
MetricValue
Female61.4%
Male38.6%
Average age43.2
Estimated audience size41,269,081

Audience persona

The typical Grocery store fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Grocery store in United States
RegionReachAffinity
California5,493,0171.21×
Texas3,007,0430.85×
Florida2,714,8370.97×
New York2,439,7331.06×
Illinois1,338,7470.97×
North Carolina1,264,6801.02×
Washington1,154,8141.39×
Pennsylvania1,141,0810.82×
Virginia1,129,9271.12×
Georgia1,114,0820.88×
Ohio960,3310.76×
Michigan911,3660.84×
Colorado898,1091.38×
Massachusetts858,5101.06×
Arizona841,1491×
New Jersey784,9500.75×
Tennessee758,4080.92×
Maryland662,7640.93×
Oregon655,4661.39×
South Carolina599,7470.97×
Wisconsin570,0020.92×
Minnesota563,5120.95×
Missouri555,7820.84×
Indiana552,2390.73×
Utah520,5701.41×
Nevada501,3791.26×
Hawaii425,1972.4×
Louisiana413,1570.78×
Kentucky350,6840.68×
Connecticut339,6290.82×
Oklahoma332,0200.72×
Alabama321,0050.56×
Kansas255,2520.78×
Iowa237,6330.7×
New Mexico229,0141.11×
Arkansas226,2590.67×
Idaho213,9111.03×
Mississippi202,4790.6×
Washington, District of Columbia183,6541.48×
Montana180,3951.58×
Maine163,3581.11×
New Hampshire161,7860.99×
Nebraska144,7910.7×
Vermont118,0871.63×
West Virginia113,5760.59×
Alaska104,5891.18×
Rhode Island94,0240.72×
Wyoming92,3091.51×
South Dakota84,0230.88×
Delaware74,8290.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grocery store audience
BrandAffinityCategory
7-Eleven2.2×Shopping
Supermarket1.55×Shopping
Hypermarket2×Shopping
H-E-B1.9×Shopping
Grocery Outlet2.32×Food & Beverages
Food Lion1.55×Shopping
Online grocer1.86×Shopping
Convenience store1.62×Food & Beverages
Jake Paul1.6×Internet & Social Media
Reseller1.61×Shopping
Lidl1.54×Shopping
Inter Milan1.61×Sports
Gratis4.44×Shopping
The Fresh Market1.51×Shopping
Lotte Mart6.67×Shopping
Ahn Hyo-seop1.8×Movies & TV
Package delivery1.56×Business & Career
Korean movies3.27×Movies & TV
Save-A-Lot1.6×Food & Beverages
FamilyMart4.42×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grocery store audience
TraitClusterScore
IndulgenceJOY1.34
Family OrientationCONSERVATISM1.28
Convenience OrientationPREMIUM1.25
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.21
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Grocery store
CountryShare
China21.6%
United States16.2%
Japan5.7%

See Grocery store audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Grocery store have in United States?

Grocery store has an estimated audience of 41,269,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Grocery store fans?

61.4% of Grocery store fans are female, 38.6% are male, with an average age of 43.2 years.

Which brands do Grocery store fans like most?

Grocery store fans show strongest brand affinity for 7-Eleven (2.2×), Supermarket (1.55×), and Hypermarket (2×) over the country average.

Where do Grocery store fans live in United States?

Grocery store fans in United States are most concentrated in California (reach 5,493,017), Texas (reach 3,007,043), and Florida (reach 2,714,837). These three regions account for the largest share of the active audience.

What other brands do Grocery store fans also like?

Beyond Grocery store itself, the audience over-indexes on Supermarket (1.55×), Hypermarket (2×), H-E-B (1.9×), and Grocery Outlet (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grocery store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.